L Catterton, a global private equity firm focused on consumer brands, has invested in L.A.B. Golf, a fast-growing golf equipment company known for its innovative putter technology that enhances putting consistency by eliminating torque.
L.A.B. Golf, which stands for “Lie, Angle, Balance,” has experienced rapid growth due to its unique design, strong word-of-mouth, and customization options.
This partnership will enable the company to accelerate product innovation, enhance direct-to-consumer experiences, and expand its retail and international presence.
With a history of investing in premium brands like Peloton and Birkenstock, L Catterton’s support will enable L.A.B. Golf to enhance player performance further and redefine expectations in the golf equipment market.
KEY QUOTES:
“At L Catterton, we’ve spent decades partnering with visionary teams to build some of the world’s most beloved consumer brands – from iconic names like Pinarello to Birkenstock and Peloton. What immediately stood out about L.A.B. Golf is the strength of the product, the passion of its community, and the success it has had creating significant innovations that are benefiting golfers. At L Catterton, our approach is rooted in true partnership: we collaborate closely with founders and operators to drive sustainable growth. With our deep consumer insights, our experiences growing product companies and brands, and our hands-on operational resources, we’re excited to help L.A.B. Golf grow its business, broaden and improve its already exceptional product assortment, and reach more golfers around the world.”
Matt Nugent, Partner at L Catterton
“We didn’t set out to build a brand—we set out to build a better putter. That mission struck a chord with golfers who were frustrated with traditional options, and we’ve been blown away by the response. We’re thrilled to have found a partner in L Catterton who shares our vision and values and is equipped to help us continue investing in our business, growing our brand, and creating more happy golfers.”
Sam Hahn, Founder and Co-CEO of L.A.B. Golf
“From day one, L Catterton showed a deep understanding of the golfer and the category. Their track record of building brands, working side-by-side with management teams, and investing in quality and growth has made them the clear partner of choice. Together, we’ll keep pushing boundaries and bringing smarter, better gear to golfers around the world.”
Robert Johnson, Co-CEO of L.A.B. Golf
