Strength training app company Ladder announced it has raised $15 million in Series B funding led by Point72 Ventures and ADvantage VC, with participation from Steve Pagliuca’s PagsGroup and Series A lead investors Tapestry VC and LivWell Ventures. And Ladder has also secured a $90 million growth investment from General Catalyst’s Customer Value strategy, to provide financing for customer acquisition costs. This combined financing will enable Ladder to reach a global audience.
The Series B funding round will accelerate product development and support expansion into new business lines. And the company plans to develop an Android version of its app, expand into the enterprise corporate wellness market, and introduce non-subscription offerings like branded apparel.
The $90 million of growth capital from General Catalyst will support Ladder’s core customer acquisition strategies without diluting shareholders or adding risk to the company. Thus, it will help introduce more fitness consumers to the Ladder brand.
Ladder is known for its structured, progressive workout plans and commitment to long-term fitness results. Compared to static workout libraries found in most fitness apps, Ladder delivers new workouts every week designed by elite coaches who guide members through strength-focused routines in popular modalities like bodybuilding, HIIT, kettlebell training, Pilates and yoga-infused strength training, and more.
By removing the high costs and complexity of personalized training, Ladder makes expert-designed strength programming easier for users. The app includes detailed progress tracking, collectible milestone badges, streak counts, leaderboards, and interactive communities—all of which keep members focused on their goals while celebrating every achievement on the journey.
KEY QUOTES:
“Our members come to Ladder and stay because we offer so much more than a workout library. The app delivers personalized, progressive plans typically only available through expensive personal training, along with a supportive community that keeps members motivated.”
“With Ladder, members feel like they’re part of something bigger than an app—working toward their fitness goals alongside a team that supports them. This sense of belonging and commitment is central to Ladder’s success and it keeps members motivated each week.”
– Ladder CEO Greg Stewart
“When we first met Greg Stewart and Tom Digan (co-founder & President) nearly five years ago, they shared a vision of creating a new movement in fitness—one that combines vibrant community engagement with a deeply personalized, best-in-class workout experience. Since then, they’ve relentlessly pursued this mission, building cutting-edge technology, attracting top coaching talent, and fostering genuine accountability for members through shared experiences. These efforts have established Ladder as the category leader setting a new standard in the fitness industry.”
– Jeremy Pressman, founding partner of ADvantage
“As the fitness landscape continues to evolve, we anticipate strong demand for training programs that deliver highly personalized and progressive workout experiences while fostering a sense of community and accountability. We believe that Ladder is well-positioned to capitalize on these trends.”
– Ishan Sinha, Partner at Point72 Ventures
“The blend of expert workout programming and strength coaching with Ladder’s motivational tools yields real fitness outcomes for members and strong retention. We believe Ladder’s predictable growth and the retentive nature of the product make it a perfect fit for our Customer Value strategy.”
– KV Mohan from General Catalyst’s Customer Value strategy
