Lady Technologies announced it secured $6.5 million in Series A, led by Relentless Consumer Partners, to put cervical mucus at the forefront of women’s health and build a vaginal health platform. And Lady Technologies’ first product, kegg is a fertility tracker and pelvic floor trainer that analyzes vaginal data by measuring changes in cervical mucus to identify women’s full fertile windows.
kegg’s vaginal health platform provides women with actionable insights that support her on her health journey. So far, Lady Technologies has supported 50,000 women and families on their trying-to-conceive journey.
With this funding round, Lady Technologies will invest in its proprietary technology, research and development on cervical mucus and adjacent vaginal health markers. Along with these developments, Lady Technologies will expand applications for women from trying to conceive, to postpartum, contraception and beyond.
By taking a personalized and data-driven approach, Lady Technologies is revolutionizing women’s health by surfacing vaginal health information that has long been overlooked. Cervical mucus is a known biomarker for fertility, but the applications to support women beyond conception are vast including non-hormonal birth control and infections.
Lady Technologies’ Board of Directors is chaired by CEO of Relentless Consumer Partners, and prior CEO of TB12 John Burns. He is joined by Tara McRae, SVP of Marketing and Brand Strategy for North America at Puma, Michael Horvath, founder and prior CEO of Strava, and Lady Technologies CEO and COO Kristina Cahojova and Sylvia Kuyel.
KEY QUOTES:
“Our unique form factor allowed us to collect the largest dataset on cervical fluid changes, enabling us to develop the first comprehensive vaginal health platform to provide women with unique unparalleled insights into intimate health and fertility… I was shocked that women were being asked to determine changes in cervical mucus using their fingers. I set out to build a technology-driven product, to change the status quo and to enable every woman to have total agency over her own body.”
“We are incredibly excited to have assembled a world-class Board of Directors at the intersection of consumer, technology and health.”
– Kristina Cahojova, Founder & CEO of Lady Technologies
“We believe women’s health is at an inflection point. Lady Technologies has demonstrated product-market fit in its core trying-to-conceive market and there is tremendous potential for other applications of the technology.”
– John Burns, CEO at Relentless Consumer Partners
“Consumer wellness is rapidly evolving, and we think Lady Technologies’ bold approach to women’s health has the potential to drive outsized success. There is a gap in the market for companies built for women-first, and there is tremendous potential for Lady Technologies to drive community and lifetime engagement for women with the health platform we are building.”
– Michael Horvath, founder and prior CEO of Strava
