Landbase is a company that combines leading agentic AI with human expertise to intelligently automate your Go-To-Market, powered by GTM-1 Omni. Pulse 2.0 interviewed Landbase co-founder and CEO Daniel Saks to learn more about the company.
Daniel Saks’ Background
What is Daniel Saks’ background? Saks said:
“One of my first jobs was as a Sales Development Rep, sending physical mailers and following up with phone calls. I’ve had an interest in sales that led me to co-found AppDirect in 2009. During my time there, I served as Co-CEO, and we grew into a unicorn company, a journey I’m incredibly proud of. Most recently, I founded Landbase, we’re combining AI and human expertise to help businesses generate leads that actually convert. I’m a proud McGill University graduate, and I serve on the Principal’s International Advisory Board.”
Formation Of Landbase
How did the idea for the company come together? Saks shared:
“Driving leads is the lifeblood of any business, but it is very difficult to do consistently. While many tools have evolved to support GTM teams, it’s created manual repetitive tasks for people in sales and marketing organizations that oftentimes require a level of technical expertise to succeed. I realized that this could all be streamlined by a simple solution, and that’s how I created Landbase, along with my co-founder and CPO, Emily Zheng.”
Funding/Exiting Stealth
Can you tell me more about your latest funding announcement and exiting stealth? Saks revealed:
“A few months back, we launched out of stealth with a $12.5 million seed funding round led by Kevin Hartz at A*, with 8VC & First Minute Capital, and additional participation from Inovia Capital, Picus, and General Catalyst. Although it’s only the beginning, we have plans to launch a series of products to automate your omni channel GM,T including inbound and outbound strategies.”
Core Products
What are the company’s core products and features? Saks explained:
“Our core action model is the GTM-1 Omni, the world’s first and most powerful AI action model specifically designed to transform the way businesses approach their go-to-market strategies. GTM-1 Omni leverages machine intelligence and human performance to orchestrate complex workflows across sales and marketing autonomously. We’ve trained this model on billions of data points from public and private sources to train the model to understand why certain campaigns succeed while others fail in order to improve over time.”
“In addition to our proprietary data model, Landbase features free tools, including the Digital Trust Score, which evaluates your brand’s online footprint—such as website traffic, SEO backlinks, online reviews, and other proprietary signals. This score helps organizations identify areas for improvement, ultimately leading to more efficient sales and marketing costs. We also offer a suite of go-to-market intelligence tools to support businesses in enhancing their performance. Landbase includes three core products: Outbound, Nurture, and Inbound, which can be leveraged by any organization aiming to drive better performance and achieve higher revenue. Our comprehensive approach not only fosters trust but also equips businesses with the necessary insights to thrive in today’s competitive landscape.”
Challenges Faced
What challenges have Saks and the team faced in building the company? Saks acknowledged:
“I’d say it’s a challenge, but also an opportunity that Salesforce recently launched its Agentic AI model, Agentforce. Salesforce was an early player in researching Large Action Models (LAMs) and set itself apart with its proprietary XLAM models that consist of a series of specialized smaller models working together. While you might expect to be concerned about Salesforce’s awakening into Agentic AI, I actually feel validated as their moves clarify the market need for this type of technology.”
Significant Milestones
What have been some of the company’s most significant milestones? Saks cited:
“At Landbase, in the short time since we founded the company in 2023, we’ve been able to build a strong team with experts in machine learning who earned PhDs on the subject matter from Everstring (Sequoia-backed, acquired by Zoominfo) with experience at Stanford and NASA. We’ve combined our extensive knowledge of data and automation to solve the siloed, ineffective GTM strategies that are slowing down businesses. Since launch we’ve seen so much demand that we could be on track to be one of the fastest growing B2B companies at the application layer.”
Customer Success Stories
When asking Saks about customer success stories, he highlighted:
“P2 Telecom, led by entrepreneur Bill Patchett, has transformed its lead generation process with Landbase, effortlessly generating over 200 sales-qualified leads worth an estimated $5 million in just six months. Facing challenges with a small team and no dedicated marketing or sales operations, P2 struggled with time-consuming manual processes and inefficient lead management. With Landbase’s AI prospecting and lead generation platform, Bill quickly set up campaigns, generating a customized prospect list of over 5,000 target companies. The intuitive interface and AI-assisted onboarding allowed him to reclaim around 10 hours per week, translating to an estimated $20,000 in annual labor savings per sales executive. Bill’s newfound efficiency and lead generation success have not only streamlined his sales process but also opened doors for exciting opportunities, making Landbase an invaluable asset for P2 Telecom’s growth.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Saks assessed:
“Based on recent industry data, the total addressable market (TAM) for Landbase can be defined by combining the spending on outsourced sales and marketing agencies with the market for go-to-market (GTM) software solutions. As of 2024, the global market for outsourced sales and marketing services is estimated to be substantial, with businesses increasingly relying on these services to enhance efficiency and drive revenue. The digital marketing sector alone is projected to reach nearly $500 billion by 2026, with a growth rate of about 6.5% annually .”
“In parallel, the GTM strategy and execution market was valued at approximately $13 billion in 2022 and is expected to grow at a CAGR of 7.8% over the next five years.”
“Given that Landbase isn’t just a software solution but also augments human efforts, our approach drives significant ROI by improving the effectiveness of sales and marketing initiatives. We’re positioned to capture a significant portion of this growing market, providing businesses with the tools they need to excel in their go-to-market strategies while enhancing the work that human teams do. This creates a compelling opportunity for us to thrive in an evolving landscape where Agentic AI becomes increasingly prevalent across organizations.”
Differentiation From The Competition
What differentiates the company from its competition? Saks affirmed:
“In contrast to emerging AI SDR companies that rely on prompting-based techniques, we’ve pioneered an approach that we call “Reinforcement Learning with Human and Performance Feedback.” We leverage human ingenuity combined with outcome-based performance data to continually improve decision-making and execution of tasks against the metrics that truly matter for go-to-market functions.”
“It’s extremely important to keep humans involved in the process to keep businesses running smoothly and keep creativity involved, so through Agentic AI we provide our customers with the power to automate certain tasks while having more time to focus on strategy and building client relationships. We’re gearing up to showcase GTM-1 Omni and highlight how our approach differs from XLAM, emphasizing our distinct purposes.”
Future Company Goals
What are some of the company’s future company goals? Saks pointed out:
“We are deeply committed to becoming leaders in the Agentic AI space, by allowing business leaders to automate their end-to-end GTM process, allowing them to focus more on strategy and growth and less on the mundane tasks, ultimately driving better performance and higher revenue.”
“Our ultimate goal is to create an all-in-one platform – with plans to expand our tools and offerings beyond outbound lead generation to include functions like SEO and content generation – which enables people at the core of the business to achieve more.”
Additional Thoughts
Any other topics you would like to discuss? Saks concluded:
“We believe in a transformative approach where users no longer work for their software—rather, our software works for you. At Landbase, we empower individuals to reclaim their day, allowing them to focus on what they truly love and are passionate about.”
“In today’s fast-paced world, technology often adds to our burdens instead of alleviating them. Our platform is designed to simplify processes and enhance efficiency by automating repetitive tasks and providing intelligent insights. This allows sales professionals to dedicate more time to meaningful interactions rather than getting caught up in manual workflows.”
“By embracing this philosophy, we not only increase productivity but also enhance job satisfaction and creativity. As we witness a growing demand for smarter working solutions, our mission is to ensure that technology serves to elevate human efforts, making work more enjoyable and fulfilling.”
“We’re excited about the potential of AI to reshape work dynamics and help individuals thrive in their personal and professional lives.”
