LatentView Analytics is one of the world’s fastest-growing digital analytics firms. Pulse 2.0 interviewed LatentView Analytics CEO Rajan Sethuraman to learn more about the company.
Rajan Sethuraman’s Background
Could you tell me more about your background? Sethuraman said:
Absolutely! My journey has been an interesting blend of engineering, business, and consulting. I studied Civil Engineering at BITS Pilani and then pursued an MBA at IIM Calcutta. Before joining LatentView Analytics in 2016, I spent the previous two decades working in business consulting and advisory at Accenture and KPMG, focusing on strategy, operations, and technology across various industries.
During my time at Accenture, I became more drawn to working with HR teams, where I learned that a people-oriented approach is crucial for business managers. This realization guided me to help my teams solve problems by focusing on the right questions, allowing solutions to emerge naturally from our collective insights.
This path eventually led me to LatentView Analytics, where I first joined as Chief People Officer and led our talent acquisition, employee engagement, and company culture initiatives. In 2019, I moved into the CEO role, which was a big change, but one I’ve enjoyed immensely.
What is your main focus as CEO? Sethuraman shared:
As CEO, I am ultimately accountable for all aspects of the organization and the buck stops with me. This includes making decisions that impact our clients, the talent we bring on board, and the capabilities we build as a company. The responsibility extends beyond just daily operations; it’s about aligning with long-term goals while balancing the needs of our senior leadership, clients, and stakeholders, including investors.
Being in a public company also brings additional complexities, such as providing adequate information that enables investors to understand how the strategy is being executed without getting bogged down in all of the operational details. My broad background allows me to approach these challenges with a well-rounded perspective and approach.
Favorite Memory
What has been your favorite memory working for the company so far? Sethuraman reflected:
Our IPO and acquisition of Decision Point are both major milestones, but honestly, what is most memorable about these things aren’t the business transactions. It’s the people. What made the Decision Point acquisition special was the opportunity to collaborate closely with their leadership team. Getting to know them and working together to integrate our cultures and capabilities was a rewarding experience.
A lot of things changed for LatentView after becoming a public company, but one thing I didn’t want to change was our focus on people and our culture. We promote a culture of innovation and creativity, which is evident in our office design and various internal events, whether they are sporting, artistic, or competitive in nature. For example, during the pandemic, we hosted “Creativity Under Constraint,” encouraging employees to use available materials to showcase innovative ideas.
Core Products
What are the company’s core products and features? Sethuraman explained:
At a high level, we help businesses turn data into useful insights that help them make faster and better decisions. From a technical perspective, we are experts in data engineering, data science, and data visualization. We have strong domain expertise in analytics across marketing, supply chain, risk & fraud, HR, and finance. We specialize in industries such as CPG and retail, technology, financial services, and industrials.
ConnectedView – Latent View’s Supply Chain Analytics Solution
Our acquisition of Decision Point has further strengthened our focus on AI-driven revenue growth management in the CPG industry. Over the years, our teams have also developed specific solutions, including ConnectedView, SmartInnovation and Hubble. We have also developed GenAI tools like LASER and AI Penpal, and Markee, to help companies analyze unstructured data and create personalized marketing content. You can see all of our solutions on our website.
Challenges Faced
What challenges have Sethuraman and the team face in building the company? Sethuraman acknowledged:
The world of analytics is evolving rapidly with new technologies, regulations, and increasingly complex data environments. Like many businesses, we are navigating the challenges that come with the rise of GenAI and what that means for the future. At LatentView, our culture inspires us to face challenges head-on, even when we don’t have all the answers. While clients often seek experience, they also crave fresh, innovative solutions. This drives us to strike a balance between showcasing our deep expertise and bringing new ideas to the table.
We are continuously investing in research and development to stay ahead of these shifts, ensuring that our solutions and consulting services evolve with the changing landscape of advanced analytics. We also prioritize upskilling our teams and working closely with our clients to understand and address their most pressing needs. It’s this continuous learning and collaboration that keeps us at the forefront of innovation.
Evolution Of The Company’s Solutions
How has the company’s solutions evolved since its founding? Sethuraman noted:
When our founders Venkat Viswanathan and Pramad Jandhyala started LatentView Analytics in 2006, the company was well ahead of the data analytics curve. This was in the early days of the “big data” hype. That said, analytics in these early days for businesses were largely about reporting and dashboards. Over the past nearly 20 years, we’ve expanded our solutions to address the massive increase in AI, machine learning, and automation.
The Decision Point acquisition was another step in our evolution, bringing in expertise in AI-led business transformation and revenue growth management solutions focused on demand forecasting, pricing and promotions analytics, retail segmentation and marketing mix models.
Significant Milestones
What have been some of the company’s most significant milestones? Sethuraman cited:
In addition to the Decision Point acquisition, our IPO in November 2021 was a major milestone that reinforced our leadership in analytics and laid the foundation for more growth and innovation. It was India’s most subscribed IPO and something that I am honored to have led the company through as CEO.
Customer Success Stories
When asking Sethuraman about the company’s customer success stories, he highlighted:
While we can’t cite specific customers, we have compiled a lot of interesting case studies over the years. One example is our work with a major home appliances and repair services provider. They were struggling with inaccurate demand forecasts, which caused delays and inefficiencies. We developed an automated forecasting system that improved their accuracy from 65% to 92%. This helped reduce lead times by 20% and increased first-time service completions by 4%, adding $5 million in annual revenue due to fewer cancellations.
Another case involved a global technology devices and software firm. They wanted to improve purchase conversions, so we analyzed social media conversations to uncover key insights. This led to smarter product bundling strategies and a 4% increase in conversions. You can read about other case studies on our website.
Smart Innovation – LatentView’s Product R&D and Innovation Solution
Revenue
When asking Sethuraman about the company’s revenue details, he replied:
As a publicly listed company, we regularly disclose and publish our financial performance. We’ve seen steady revenue growth driven by strong demand for our data engineering services and consulting globally.
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Sethuraman assessed:
The data analytics market is massive and growing. Our work spans industries like CPG and retail, financial services, technology and industrials, where companies are investing significant resources in data-driven strategy and innovation. The market potential is in the billions of dollars, and with the rapid rise of AI / GenAI, the TAM is expected to grow exponentially.
Differentiation From The Competition
What differentiates the company from its competition? Sethuraman affirmed:
A few things set us apart. First, we don’t just specialize in data engineering and analytics; we offer end-to-end solutions that go beyond plug-and-play, off-the-shelf options. Our deep industry expertise allows us to understand the specific business problems our clients are trying to solve, and we collaborate closely with them to build analytics solutions that are highly personalized to their needs.
We not only help clients understand what to do with their data but also provide actionable insights tailored to their unique challenges. A key part of our approach is ensuring that the right data infrastructure is in place to support these solutions, enabling long-term success. This is the difference between being purely a time-and-materials company and being a true strategic partner.
Additionally, as we work closely with leading technology and digital native companies, we get a front-row seat and early insights into the emerging developments that define how the analytics technology landscape is evolving.
Future Company Goals
What are some of the company’s future goals? Sethuraman concluded:
We have big plans. At a high level, I’m really focused on transforming us into a full-spectrum analytics consulting and execution partner for the customers we serve. This means enhancing our capabilities in both consulting and data engineering, which will be my primary focus moving forward. Geographically, we’re focused on expanding our global presence—especially in North America, Europe, and Latin America. We’re also looking to develop and offer more solutions that make use of the emerging AI stack, including data, GenAI-based foundational and reasoning models, agentic AI, and more. The goal is to further automate decision making and embed these solutions into the core processes and application layers of our clients.
Of course, we’re committed to growing our team and continuing to make LatentView a great place to work. Maintaining a strong company culture is a top priority for us. Our culture emphasizes approachability and the belief that no idea is too trivial. Everyone, regardless of their role, should have opportunities to engage in conversations with senior leaders like Venkat, Pramad, and myself. We encourage this interaction so that no one feels distant or unheard. While we can always enhance these cultural elements with additional mechanisms, the core principles remain vital.
