Lative – a leading sales performance, efficiency, and planning platform for high-performance B2B revenue and finance teams who want to automate their analysis and planning to maximize profitable sales growth and improve revenue efficiency – announced it has raised $3 million in seed funding. The company previously raised a $1.5 million pre-seed round at the beginning of 2022.
This investment will enable the company to continue building cutting-edge sales performance, efficiency, and planning software platforms, deepen integrations with strategic partners, further expand an integration partner ecosystem, and grow market awareness and customer adoption. And the new investors include Elkstone Partners from Ireland who led this seed funding round, with support from Handshake Ventures from Silicon Valley and Enterprise Ireland. The existing investors who also joined the round include Warren (Bunny) Weiss at WestWave Capital from Silicon Valley, Kasper Hulthin at Future Five from Europe, and various angels and scouts from the US and Europe, representing companies like Sequoia, EQT, Sage, GoTo, Contentful, and others.
Lative developed powerful and easy-to-use cloud-based sales performance, efficiency, and planning software that helps B2B revenue teams monitor and improve sales performance. And it enables users to understand their sales performance, cost efficiency, and return on investment (ROI) with real-time risk and opportunity assessment and easily simulate future capacity and investment plans with far higher accuracy than how it’s done within organizations today.
Lative connects top-down revenue plans to bottom-up performance and costs in real-time so that you can focus on making the right decisions or course correct at the right times to achieve your revenue and profitability goals.
The seed funding round will be instrumental in driving the company’s growth strategy, which includes:
1.) Product Development – Lative will continue to invest in expanding sales performance, efficiency and planning capabilities, incorporating more advanced workflows, AI and ML-powered algorithms, and introducing advanced insights and benchmarking tools, all with a continued focus on ease of use and immediate business impact for our customers.
2.) Integration Partner Ecosystem – Lative will continue improving and deepen integrations with strategic technology partners Salesforce and Snowflake, and continue to expand our broader integration partner ecosystem, ensuring seamless connectivity with a wide range of CRM, Finance, HR and other revenue-related systems. This enable customers to create a single source of truth for their revenue operating data in real-time.
3.) Market Awareness and Customer Adoption – As Lative continues to grow its customer base of happy customers such as EnterpriseDB, Oneflow and SalesHood, they will work to increase market awareness of our solution and demonstrate the value it brings to growing B2B enterprises.
KEY QUOTES:
“Having led revenue operations, sales operations and sales enablement for high-growth SaaS businesses like Citrix and Sage, my co-founder Laura and I recognized the need for combining planning with execution within sales organisations and have built the Lative platform to solve this need. Historically, this has been done using a top-down approach which in our experience is an inaccurate and inefficient method and leads to expensive mistakes. Instead, our software integrates our customers’ actual bottom-up operating data in real-time in order to track and improve execution, and to build accurate capacity and hiring plans and see the impact of strategic initiatives on sales productivity and return on investment. This is not a solution for a once-a-year planning exercise. It can be used continuously to monitor sales performance and efficiency and adjust plans throughout the year as companies grow and change.”
– Werner Schmidt, CEO & Co-Founder at Lative
