Lative has secured $7.5 million in new funding as the company accelerates development of its AI-powered sales planning and decision intelligence platform while expanding its go-to-market presence. The round was co-led by Act Venture Capital and Senovo VC with participation from Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures, and Shuttle. Companies such as Seismic, Intercom, Aiven, Avalara, and Version 1 are already using Lative to replace fragmented spreadsheets and outdated planning models with a unified, real-time intelligence platform.
Founded in 2022 by industry veterans Werner Schmidt and Laura Tortosa Sancho, Lative was created to address the long-standing challenges that revenue teams face when managing sales planning across disparate tools and disconnected data sources. The platform connects top-down revenue targets and quota plans with bottom-up productivity and capacity insights, enabling teams to redesign sales organisations with better accuracy, simulate future scenarios, and adjust plans instantly. Customers can activate the platform in just 30 minutes and have reported productivity increases of up to 24 percent.
Lative’s AI Insights provide clarity into performance and efficiency, enabling teams to make more innovative hiring and investment decisions, identify risks before they impact revenue, and track execution with confidence. Sales planning tasks that traditionally took weeks can now be completed in minutes. This traction has helped Lative grow tenfold in just 15 months and achieve a number two ranking, behind Salesforce, on G2’s Sales Planning Grid. The company is also expanding its integration ecosystem through partnerships with Salesforce, HubSpot, and Snowflake.
The global sales performance management market reached more than $2.3 billion in 2023 and is expected to surpass $7 billion by 2030, reflecting strong demand for automation and intelligent sales execution. Lative’s latest investment positions the company to capitalize on that growth by advancing its AI roadmap, expanding customer adoption, and strengthening its role as a core system for revenue planning.
KEY QUOTES:
“We saw the same issue over and over again, in every company we worked in, sales planning was slow, manual, and stuck in spreadsheets. We built Lative to change that, and to give sales teams real time visibility and confidence so every decision is informed, not guessed in this critical activity for go to market organisations. Every sales organisation needs to plan and track execution, and it’s mainly done in spreadsheets today. Now there’s a better way.”
Werner Schmidt, Co-Founder and CEO of Lative
“Lative is driving a paradigm shift to sales planning and optimisation teams that is long overdue. By helping teams identify what’s working and what isn’t in real time, problems are identified before they become too large to manage.”
Dr. Alexander Buchberger, Partner at Senovo
“RevOps leaders love Lative when they see it. New AI Consumption models now need better tooling to manage complexity. Lative helps industry leaders like Seismic, Intercom and Version 1 see true sales productivity and capacity in real time to deliver efficient growth. Werner, Laura, and their team are defining a new category with an exciting AI roadmap”.
Andrew O’Neill, Principal at Act
“Lative allows us to see our productive sales capacity in real time which is fundamental to how we scale the business and invest in the right areas to accelerate growth.”
Mathieu Cognac, Vice President of Revenue Operations at Seismic
