Laudio – an innovator in frontline leader solutions that drive efficiency and engagement for health systems (See Pulse 2.0 profile here) – recently announced the appointment of Emma Smith as Chief Marketing Officer. And the company also hired Michael Vipond as Executive Vice President of Sales.
These essential hires come on the heels of Laudio raising a $13 million Series B round led by Define Ventures. Laudio also recently deployed its AI-driven workflow platform at Northwell Health and Nebraska Medicine, putting the company on track to support almost 20 health systems achieving their goals across four key operating pillars, including people, operations, quality and safety, and patient experience.
Emma Smith joins Laudio as the company’s first Chief Marketing Officer. She brings over 15 years of marketing experience in the healthcare industry, including a decade leading marketing teams for rapidly-growing, VC-backed companies. More recently, she served as Chief Communications Officer and previously SVP of Marketing at Linus Health. Before that, she was SVP of Marketing at Kyruus, where she helped establish the company as the market leader in patient access and drive a 6x expansion in its customer base to over 75 health systems and 325,000 providers during her tenure. With this newly created role at Laudio, Smith is tasked with expanding the company’s marketing function, growing brand awareness, and developing innovative, integrated marketing strategies to engage health system leaders.
Along with Smith, Mike Vipond joined Laudio to lead the company’s sales functions. Vipond brings a wealth of expertise in building workforce platforms, most recently as SVP & Managing Director of Workforce Management at symplr. Before symplr, he held various executive roles at Cerner, spanning advisory services, business development, and strategy. As EVP of Sales at Laudio, he will work closely with the rest of the executive leadership team to scale the business, overseeing business development.
Laudio is also the first and only single platform that integrates core frontline leader workflows, automating burdensome daily processes and freeing up time for meaningful human interactions. Using AI, Laudio proactively provides managers with real-time recommendations for personalized, timely team engagement, supporting frontline leaders as they triage innumerable tasks and reducing costly turnover.
KEY QUOTES:
“The backbreaking workload that many frontline healthcare leaders carry places undue strain on both employees and health systems as a whole. Laudio is playing an essential part in reshaping how they work, easing the burden on leaders and helping health systems improve both operations and care. As we continue to become the go-to solution for health systems looking to automate frontline leader work and reduce burnout, I’m thrilled to partner with Emma and Mike, who both have a proven track record of helping health tech companies scale across marketing, business development, and sales.”
- Russ Richmond, MD, CEO and Co-Founder of Laudio
“When considering new opportunities, I always look for companies that are well-positioned to make a major impact in healthcare with the technology they’re bringing to market – those solving significant challenges in a way that benefits all stakeholders. Laudio’s focus on helping health systems better engage and empower frontline leaders, who play such a critical role in healthcare delivery, was inspiring. I’m excited to work with the incredible team at Laudio to drive our next phase of growth and shape this emerging category.”
- Emma Smith
