Launch Potato has acquired Only In Your State, a leading source for hyperlocal travel stories and community-driven content. Celebrating its tenth year, the page began in 2015 as an Ohio travel social media platform, now reaching over 4 million monthly readers.
The company focuses on local reporting and state newsletters. This deal adds an award-winning newsletter with 1.8 million subscribers, a social media reach of 17.5 million, the ‘States of Discovery’ podcast, and an AI Trip Planner.
Launch Potato’s leading brands include FinanceBuzz and All About Cookies.
KEY QUOTES:
“Only In Your State has always been about the magic of discovering something unforgettable — whether that’s a tucked-away trail, a hometown diner, or a mom-and-pop shop that’s been there for generations. Our audience craves real experiences, and with Launch Potato’s track record of connecting engaged audiences to brands they’ll value, this acquisition opens up an exciting new chapter of growth, not just for our business, but for the communities and creators we spotlight every day.”
Gina Goff, VP of Content Strategy & Operations
“Bringing Only In Your State into the Launch Potato family is a game-changer for advertisers seeking to connect with highly engaged, hyperlocal audiences. Launch Potato’s combined expertise in performance marketing and content-driven discovery unlocks unparalleled opportunities for brands to drive awareness, consideration, and conversions — all within a trusted, scalable platform.”
Greg Van Horn, Launch Potato CEO
