On-Demand Outdoor Services Platform LawnStarter Secures $10.5 Million In Funding

By Amit Chowdhry ● November 16, 2019
  • On-demand outdoor services platform LawnStarter announced it raised $10.5 million in growth investment from Edison Partners

LawnStarter — an on-demand outdoor services platform — announced it has raised $10.5 million in a growth investment round from Edison Partners. Existing investor Lerer Hippeau also participated in the funding round and it builds on previous investments from Bull Creek Capital, Techstars, Cotter Cunningham, and Gary Vaynerchuk.

This round of funding will enable LawnStarter to continue its growth in lawn care across the U.S. and add new outdoor service lines like landscaping, fertilization, pest control, and tree care.

LawnStarter started out by creating an easy way for consumers to order, manage, and pay for lawn mowing using services provided by a network of high-quality and insured service providers. And the company has since expanded to 120 U.S. markets and grew 100% year-over-year and reached profitability.

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“In the highly decentralized lawn care industry, ordering service takes days, communication is poor, and caring for your home requires hiring several different companies,” said LawnStarter CEO and co-founder Steven Corcoran. “We’ve brought together vetted and fully insured professionals to give consumers the best possible experience. Consumers can easily schedule lawn care and other services using a mobile app, giving them an effortless way to manage the full spectrum of their outdoor home needs.”

LawnStarter also helps lawn care businesses increase their revenue by 30% to 80% in a few months without any upfront cost. Plus LawnStarter handles marketing, billing, scheduling, and other back-office operations so that professionals can focus on their core operations. LawnStarter’s algorithms utilize geolocation data to help pros build route density thus increasing their profitability.

“LawnStarter is bringing innovation to the $99 billion lawn care service market, where services are widely distributed and the consumer experience is poorly constructed,” added Daniel Herscovici, Partner at Edison Partners. “We look forward to partnering with Steve and the management team as they capitalize on the demand for seamlessly integrated and easy to use services amongst busy and time-pressed homeowners.”

Herscovici is joining LawnStarter’s board of directors in conjunction with the funding round.