team.blue brand Leadinfo has acquired Visitor Queue, a Canada-based website visitor identification and lead intelligence provider, in a move aimed at strengthening Leadinfo’s North American presence and accelerating its push toward a global, privacy-compliant visitor intelligence platform. Financial terms were not disclosed.
The deal brings together two established players focused on turning “anonymous” B2B website traffic into actionable company-level insights for sales and marketing teams. Leadinfo said the acquisition also deepens its role inside the team.blue ecosystem as the group expands its portfolio of SaaS offerings for B2B organizations.
Leadinfo, headquartered in Rotterdam, has been scaling rapidly since joining team.blue in 2022. The company said it has completed five acquisitions during that period, including Futy and Leadcamp, to broaden product capabilities and extend reach across Europe. Leadinfo currently serves more than 9,000 customers in markets including the Netherlands, Germany, Belgium, the UK, and Denmark.
By adding Visitor Queue, Leadinfo expands across the Atlantic and combines its European customer base with Visitor Queue’s footprint in North America. The companies said they plan to accelerate product development and strengthen support for teams using visitor intelligence to identify high-intent companies and improve outreach effectiveness.
The acquisition comes as marketing technology buyers increasingly consolidate around fewer platforms that can demonstrate ROI and integrate cleanly into existing systems. Leadinfo said it integrates with more than 70 CRM and marketing automation tools, including Salesforce, HubSpot, and Pipedrive, and positions itself as privacy-first to support European regulatory requirements such as GDPR.
Leadinfo said its immediate focus is a smooth transition that preserves customer support and product continuity while building a broader global offering. team.blue leadership framed the transaction as another step in Leadinfo’s post-2022 expansion strategy and a continuation of the group’s effort to grow its international SaaS presence.
KEY QUOTES:
“Most businesses still don’t know which companies are actively researching them online. Visitor Queue has helped thousands of North American teams turn anonymous traffic into real pipeline. Joining forces with Leadinfo means our customers will benefit from expanded resources, faster innovation and deeper platform capabilities.”
Nick Hollinger, CEO, Visitor Queue
“This acquisition supports our long-term ambition to build a truly global visitor intelligence platform. Visitor Queue has built a strong reputation and customer base in North America. Our priority is a smooth transition to maintain customer support and product continuity.”
Quirijn Kleppe, CEO, Leadinfo
“It has been very rewarding to see how Leadinfo has evolved since joining team.blue in 2022. That milestone marked the start of a clear growth strategy, and the team has since built strong momentum through focused execution and multiple acquisitions. Welcoming VisitorQueue is another important step in this journey, and I look forward to collaborating with their team as we continue to scale Leadinfo’s offering beyond Europe.”
Claudio Corbetta, Group CEO, team.blue
