Leanplum: This Customer Engagement Platform Just Raised $27 Million

By Amit Chowdhry ● February 26, 2020
  • Leanplum — a leading multi-channel customer engagement platform — announced recently that it raised $27 million

Leanplum — a leading multi-channel customer engagement platform — announced recently that it raised $27 million as an extension of its Series D growth round. This round of funding was led by Norwest Venture Partners and Shasta Ventures with participation from Kleiner Perkins, Canaan, and Launchub. And the funding will be used to bolster Leanplum’s product development and go-to-market (GTM) efforts.

The company also announced it has appointed George Garrick as President and CEO and Sheri Huston as the chief financial officer. Momchil Kyurkchiev, co-founder of Leanplum, will be assuming the role of chief product officer. And Russ Fradin, Chairman of Dynamic Signal and highly successful entrepreneur, will also join Leanplum’s Board of Directors.

Garrick served as CEO of both IRI and A.C. Nielsen earlier in his career. And he has substantial expertise and experience in consumer behavior, advertising effectiveness and media, enterprise data, and analytics. Over the past 20 years, he also served as CEO of a number of venture-backed growth companies in Silicon Valley across media, e-commerce, data/analytics, software/SaaS, and mobile. This includes Flycast Communications (IPO 1999), Placeware (acquired by Microsoft), Wine.com, and Tapjoy.

And Huston has held CFO positions at Comscore Networks and LiquiBox. Before that, Huston worked in senior financial leadership roles at Rockwell Automation and IRI.

Last year, over 2 billion people used an app or website with Leanplum inside. And Leanplum enabled over 150 billion multi-channel messages.

Key Quotes:

“With the continued explosion of mobile apps and the role of mobile devices as the key touchpoint for brands to maximize customer loyalty and lifetime value, it’s imperative that brands use powerful and coordinated multi-channel engagement tools to connect with their customers at all times and through all digital channels. Leanplum is a best-in-class solution that enables brands to engage with their customers in a relevant and personalized manner. As Leanplum continues to grow, I’m excited to oversee its expansion into additional global markets and an expanding total available market (TAM) while strengthening relationships with our existing customers and partners.”

– George Garrick

“Having enabled more than 150 Billion messages in the last year alone, we take pride in the trust that our customers place in us. George is the right leader for Leanplum,” added Momchil. “His strong management experience with companies at our stage and in our domain will be essential for Leanplum as we continue to drive growth and expand globally.”

– Momchil Kyurkchiev