LeapXpert, a responsible business communication leader, announced the acquisition of StartADAM, a cross-platform messaging startup. This deal expands LeapXpert’s product and leadership capabilities with advanced AI, new messaging channels, and enterprise-grade CRM integrations. As part of the deal, all StartADAM assets, the StartADAM team, IP, and product, will be absorbed by LeapXpert.
Deal Rationale: This acquisition brings several product enhancements to The LeapXpert Communications Platform:
1.) Communication Intelligence enhancements – Through the addition of StartADAM’s AI technology, Maxen (LeapXpert’s intelligence layer) now delivers even deeper real-time and agentic analysis, summarization, and insights—turning everyday conversations into actionable intelligence across the enterprise.
2.) Governed messaging through Discord – As Discord gains popularity in business environments, LeapXpert is preparing to add it as a supported channel within the platform. And this future integration will extend existing coverage, which already includes WhatsApp, iMessage, SMS, Telegram, Signal, WeChat, and LINE.
3.) Deep Slack integration – This will power a more seamless Governed Mode for Slack, enabling corporate users to communicate with clients through consumer messaging apps like WhatsApp, without leaving their native Slack environment. The strengthened Slack option complements LeapXert’s robust solution for external messaging, which includes Microsoft Teams and Leap Work (its messaging application).
Three CRM Integrations – Lastly, StartADAM provides native two-way sync between messaging platforms and leading CRMs, including Salesforce, HubSpot, and Microsoft Dynamics. Enterprises can now ensure that contact data, communication history, and conversation context flow between CRMs and messaging channels. And this closed loop enables better personalization, enriched conversations, and complete visibility—essential for scaling client engagement while maintaining governance and continuity.
This deal comes several months after LeapXpert announced a Series B led by Portage, and follows several significant growth and recognition milestones.
KEY QUOTES:
“This is a natural evolution for our product and mission. StartADAM’s innovations in AI, Slack, Discord, and CRM will be deeply embedded into our platform—unlocking powerful new capabilities for our customers. It’s another important step as we scale the platform across new verticals, channels, and intelligence layers.”
Dima Gutzeit, Founder and CEO of LeapXpert
“StartADAM shares our belief in intelligent, responsible business communication. The team and technology align perfectly with our vision. We’re excited to welcome our new team members as we continue expanding globally—organically, and through acquisition—to deliver the most complete solution for governing modern communication channels.”
Avi Pardo, Co-Founder and CBO of LeapXpert
“We built StartADAM to reduce friction in business communications and add a layer of collective intelligence to conversations. Joining LeapXpert gives us the reach and infrastructure to deliver on that mission at a global, enterprise scale.”
Adam Stone, Co-Founder of StartADAM
