BRIX Holdings, a Dallas-based multi-brand franchising company specializing in food service chains, has been acquired by Legacy Brands International, managed by Amol Kohli, a multi-unit franchisee of Friendly’s Restaurants. The deal includes brands such as Friendly’s, Clean Juice, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Souper Salad, and Humble Donut Co.
BRIX will remain in Dallas, led by CEO Sherif Mityas and the existing leadership team. Kohli will oversee BRIX as Chairman of the Board while continuing to manage his Friendly’s franchises. His goal is to promote growth for BRIX’s health-focused brands and seek additional acquisitions.
Current BRIX ownership, including majority member JAMCO, will maintain its involvement and invest in Legacy Brands International. This acquisition comes on the heels of Friendly’s 90th anniversary, presenting significant growth opportunities. Kohli plans to expand Friendly’s into markets like Georgia, the Carolinas, and Texas, while also increasing BRIX’s overall brand presence.
The acquisition follows a successful first half of the year for BRIX, which has opened several new locations in 2025 and has more in development. The company reported positive same-store sales in 2024 and has already awarded eight new franchise agreements this year.
Support: Dilworth Paxson represented Legacy Brands International. Gibson, Dunn & Crutcher represented the sellers.
KEY QUOTES:
“Amol is the ideal candidate for ownership of BRIX Holdings. He has a long history of success and dedication to Friendly’s. His broad experience in the restaurant industry and in-depth understanding of multi-brand franchising systems and development will contribute greatly to the continued growth of the BRIX brands and its franchisees.”
John Antioco, Managing Member of JAMCO Interests
“Friendly’s has been a part of my life since I was 15. I started as a breakfast table waiter, which evolved into owning, managing, developing, and overseeing several locations over the last 16 years. This was only made possible due to the everlasting support of my family, loyal team, partners, and faith. I have been able to create something special for all to enjoy. I plan to take that to the next level in this new chapter of BRIX Holdings’ ownership to grow the size, scale and infrastructure for all our franchise networks and systems.”
Amol Kohli
“I’m confident in our partnership as we continue to grow the BRIX family of brands with a team who believes in the company, our strategy and our path forward to support existing and new franchisees across our portfolio.”
Sherif Mityas, CEO of BRIX
