Legends Global has appointed Aimee Carroll as President of Merchandise, putting the retail and fashion industry veteran in charge of the company’s worldwide merchandising platform across sports, live entertainment and venues.
Carroll brings more than 20 years of brand-building experience across retail, fashion and consumer goods, including senior leadership positions at Catalyst Brands, Amazon and Lucky Brand.
In her new role, Carroll will oversee e-commerce, in-venue retail, major live events, brick-and-mortar operations, licensing and branded merchandise solutions for Legends Global’s sports and entertainment partners.
The appointment gives Carroll responsibility across a platform spanning both physical and digital fan commerce.
She most recently worked at Catalyst Brands, formerly SPARC Group, where she led the company’s B2B vertical across six brands and more than 5,000 distribution points in North America.
Carroll previously served as Chief Revenue Officer of Lucky Brand, helping guide the business through its Chapter 11 process and subsequent sale to SPARC Group.
Earlier, she was Chief Digital Officer at Welspun Global Brands, where she led a digital organization spanning five countries and created several digital private-label brands.
Carroll also spent six years at Amazon helping develop Amazon Fashion’s early infrastructure.
Her career has additionally included merchandising and sales leadership positions at Diesel USA, Michael Kors Collection and Kenneth Cole.
KEY QUOTES:
“With a track record of driving growth across some of the industry’s most recognized brands, Aimee combines large-company experience with a strong commercial focus and a consumer-first mentality that will deliver results for our partners.”
“We are proud to welcome her to Legends Global as we continue to build the premier merchandise platform in sports and live entertainment.”
Brett Parker, President and CFO of Legends Global
“The scale of this platform, spanning live events and venues, digital, and licensing, offers a rare opportunity to build something that meets fans wherever they are.”
“I look forward to working with our partners around the world to bring bold, connected retail experiences to life across every touchpoint.”
Aimee Carroll, President of Merchandise at Legends Global
