Lenox Advisors, an affiliate of NFP, an Aon company, has promoted three senior advisors to partner as the firm continues to expand its leadership bench and reinforce its long-term client service model.
The New York-based wealth and insurance advisory firm announced that Russell Rolnick, Matthew Sendach, and Zachary Kriftcher have been elevated to partner, underscoring what it described as a continued commitment to serving “clients for life” while supporting the firm’s ongoing growth.
Rolnick, who joined Lenox Advisors nearly 20 years ago, advises high-net-worth individuals and corporate clients across estate planning, retirement strategies, risk management, wealth management, and employee benefits consulting. He previously worked as a CPA for more than a decade and holds multiple industry designations, including CFP, ChFC, and CLU.
Sendach has spent his entire advisory career at Lenox Advisors since joining in 2009, building expertise across wealth management, insurance, estate planning, and employee benefits strategies. He has been recognized by Forbes as a Top Financial Security Professional for three consecutive years from 2023 through 2025.
Kriftcher joined the firm in 2013 and most recently served as managing director. His work focuses on estate, insurance, and investment strategies for individuals, as well as employee benefits and executive carve-out programs for corporate clients. He has also earned recognition from Forbes as a Top Financial Security Professional in multiple years.
The firm said the promotions reflect each individual’s leadership, technical expertise, and dedication to client outcomes, while also aligning with Lenox Advisors’ broader effort to build a durable partnership structure that extends beyond its founding generation.
Lenox Advisors provides integrated wealth, insurance, and benefits solutions to high-net-worth individuals, families, and corporate clients. Through its affiliation with NFP and backing from Aon, the firm operates with expanded global capabilities across risk, capital, and human capital advisory services.
KEY QUOTES:
“Since joining Lenox as one of our first experienced recruits, Russell has consistently demonstrated the professionalism and values-driven approach that define our firm’s culture and earn lasting trust from clients and colleagues alike, including many of our most significant Executive Benefits relationships.”
Stefan Greenberg, Managing Partner And General Agent, Lenox Advisors
“Matthew has been a shining example of the possibilities of succession planning at Lenox Advisors, and I am proud to know that he, along with his team, will be caring for my legacy clients for years to come. He represents what servicing clients fully means every day. From the very beginning, our vision has been to build a firm that lasts well beyond the careers of the founding Partners, and for the firm to be grounded in relationships, mentorship, leadership development, and a long-term, unwavering commitment to those we serve. Russ, Matt, and Zach have each proven their dedication to serving clients with expertise, consistency, and leadership.”
Gregory K. Large, President, Lenox Advisors
“Russ, Matt, and Zach demonstrate what it means to grow and lead within this firm. Their promotions reflect a steadfast commitment to clients, to their own development, and to the culture we’ve built at Lenox Advisors. I’m very proud to see them reach this milestone.”
Stefan Greenberg, Managing Partner And General Agent, Lenox Advisors

