Level, a digital marketing firm backed by Dubin Clark, has acquired BAM Strategy, combining two industry leaders to form a unified growth platform spanning the entire customer lifecycle from acquisition to loyalty.
The merger brings together Level’s AI-powered performance marketing and analytics capabilities with BAM Strategy’s deep expertise in creative development, customer relationship management, and loyalty programs. The result is a 250-person organization positioned to deliver end-to-end marketing solutions that integrate data, technology, and creativity to drive measurable business growth.
By joining forces, Level and BAM aim to provide clients with a more holistic approach to growth marketing—one that connects brand storytelling with performance-driven results. The new entity will serve as a full-service partner for brands seeking to optimize customer experiences across digital channels while maximizing lifetime value.
Based in Montreal and New York, BAM Strategy has built a strong reputation for designing and executing CRM and loyalty programs for global consumer brands. The firm’s capabilities in customer retention, digital strategy, and omnichannel engagement will strengthen Level’s suite of services, which already includes paid media, performance analytics, and marketing automation.
Following the acquisition, BAM Strategy will continue to operate under its established brand in the near term, while integration efforts are underway to align technology, data, and creative teams under a unified vision.
The acquisition marks Level’s latest step in building a scalable, technology-driven marketing platform backed by private equity firm Dubin Clark, which specializes in helping mid-market companies accelerate growth through strategic partnerships and acquisitions.
KEY QUOTES:
“By welcoming BAM Strategy, we are uniting a world-class performance engine with enterprise-grade creative, CRM, and loyalty to help brands capture, convert, and keep their customers.”
Patrick Patterson, Chief Executive Officer, Level
“Joining Level gives our clients the best of both worlds, combining the creative and CRM partnership they know with deeper performance intelligence and broader capabilities.”
Lonn Shulkin, President, BAM Strategy
“The addition of BAM Strategy brings a further set of capabilities to Level’s clients and the broader market, especially as companies seek providers that drive both acquisition and long-term value.”
Thomas Cooperrider, Principal, Dubin Clark
