Levellr, an AI insights platform focused on helping brands and game studios understand and monitor Discord and other next-generation community platforms, has raised $2.5 million in seed funding in a round led by Fuel Ventures.
The financing included participation from a slate of video game and consumer tech veterans, including Mark Pincus’ Workplay Ventures, Bing Gordon, Frank Gibeau, Phil Mansell, Simon Hade, Norman Cheuk, and Playformant. The company said the round also builds on an existing base of game industry backers that includes Mitch Lasky, Owen Mahoney, Dylan Collins, Mika Salmi, Matt Bilbey, and Rich Barnwell.
Levellr positions its product as an enterprise layer for transforming fast-moving community conversations into structured signals that product, live operations, game design, developer relations, community, support, and marketing teams can act on in real time. The company argues that, as Discord has become a core gathering place for players and fans, many organizations still treat community platforms as black boxes and lack the tools to translate user voice into measurable operational decisions on engagement, retention, and revenue.
According to the company, its platform unifies conversation and engagement signals from Discord and other emerging social platforms, then links those signals to business context to help teams interpret what is driving changes in key product metrics. Levellr also highlights workflow improvements, including reducing manual monitoring, improving prioritization by separating meaningful issues from noise or localized issues, and reducing reporting latency so insights arrive in time to influence live operations.
The company said demand for its enterprise products has been rising and that it has doubled revenue in back-to-back years. Levellr said its customer base includes gaming and consumer companies such as Epic Games, Krafton, Scopely, YouTube, and Google.
Founded in 2021 by Tom Gayner and Ben Barbersmith, Levellr draws on their prior experience at YouTube, Octagon, and MyCujoo and aims to address what they describe as persistent challenges in understanding audiences and communities at scale.
Levellr said it will use the new capital to build out its data infrastructure so customers can unlock deeper user insights and develop more agile capabilities that proactively surface recommendations tied to those insights.
KEY QUOTES
“I’ve tracked Levellr’s impressive growth and it’s clear they’re solving a critical industry gap. Levellr are shifting the way teams can bring intelligence from core platforms like Discord into the business with real-time sentiment and relationship analysis. But that’s just the start. They’re essentially building the CDP layer – the customer data platform – that can amplify value and unlock more revenue for companies with Discord communities and beyond.”
Bing Gordon (Duolingo & T2 board member)
“Our customers told us that while they had clarity on what was happening through product and monetisation data, they often lacked the ‘why’ behind changes in metrics like DAU and ARPDAU. They needed real-time insight from the user voice to help teams make smarter decisions.
“Before Levellr, teams were manually scrolling platforms like Discord, often undervaluing community signals until a bug or issue had already escalated into user churn. Community reports often lacked sophistication in the form of segmentation, cohort analysis or weighting, so even if customers could see user signals, there was a real lack of clarity as to whether product teams should actually act on it.
“With Levellr, product and support teams can understand the ‘why’ behind product usage shifts and prioritise roadmaps based on real user pain. Live ops and dev rel teams get real-time intelligence on critical events that threaten revenue and retention, so they can act faster. Community and customer support can filter signals from the noise, removing significant manual work, whilst Marketing teams can keep users in and moving along the funnel with user-level automation.”
Tom Gayner, Co-founder & CEO of Leveller
“Levellr is tackling a problem we see time and again across games and consumer businesses – huge amounts of value locked up in community conversations, with no clear way to turn that insight into action. Tom and Ben have built a platform that brings clarity where there has been noise, helping teams make better decisions that directly impact retention and growth.
They are exactly the kind of founders we love to support at Fuel Ventures – deeply connected to the problem they’re solving and focused on building a product with real commercial impact.”
Mark Pearson, founder of Fuel Ventures
