L&G appointed Ludovic Le Du as Global Head of ETF and Index Distribution as the asset manager accelerates the international expansion of its ETF and index business.
Le Du will oversee global distribution and expansion across L&G’s indexed, systematic, and actively managed investment strategies.
He joins L&G from State Street Investment Management, where he served as Managing Director and Head of Intermediary Client Coverage for Northern Europe, France, Belgium, and Luxembourg.
Le Du has spent nearly two decades in the ETF industry and previously held roles at Source ETF and Lyxor Asset Management.
His experience includes developing early-stage and established ETF businesses and managing distribution teams across multiple jurisdictions and client segments.
L&G currently manages approximately $900 billion in index assets as part of its $1.6 trillion asset management business.
The firm’s ETF assets have surpassed $30 billion, with ETF assets under management increasing approximately 50% during the year.
L&G is also preparing additional product launches, including a suite of actively managed ETFs expected later in 2026.
The company is evaluating opportunities to expand its ETF franchise beyond Europe, including into the United States and other international markets.
Le Du will play a central role in developing that global distribution strategy.
He will report to Laura Brown, Head of Public Markets Distribution, and work closely with David Barron, Global Head of Index and ETFs, along with L&G’s regional channel leadership.
Creative Planning Names Ovi Vitas Chief Marketing Officer
Ovi Vitas joined Creative Planning as Chief Marketing Officer, adding an experienced digital and growth marketing executive to the wealth management firm’s leadership team. Post _ LinkedIn
Vitas announced the appointment, saying he plans to help build on Creative Planning’s existing momentum and expand the firm’s brand to a broader audience.
Creative Planning is led by President and CEO Peter Mallouk and has expanded its wealth management platform through organic growth and acquisitions.
Vitas joins after working at AmeriLife, where he held a senior marketing leadership position.
His background spans digital marketing, brand development, growth strategy, and technology-driven customer engagement.
At Creative Planning, Vitas is expected to focus on strengthening the firm’s marketing strategy as the organization continues expanding its reach across wealth management and related financial services.
The appointment gives Creative Planning a senior executive dedicated to supporting the firm’s brand development and growth initiatives.
KEY QUOTES:
“I am thrilled to share that I’ve joined Creative Planning as Chief Marketing Officer. What Peter Mallouk and the team have built is remarkable…an incredible business with tremendous momentum, a differentiated approach to serving clients and an opportunity to bring the Creative Planning brand to even more people.”
“I’m looking forward to building on that momentum and helping drive Creative Planning’s continued growth.”
Ovi Vitas, Chief Marketing Officer of Creative Planning
