Digital Customer Interaction Company Lightico Secures $14.5 Million

By Dan Anderson ● July 11, 2019
  • Digital customer interaction pioneer company Lightico announced it raised $14.5 million in funding

Lightico — the pioneer of the next-generation platform for digital customer interactions — announced it raised $14.5 million in funding from Mangrove Capital Partners. Crescendo Venture Partners and early-stage investors lool ventures and Spinach Angels also joined this round.

What does Lightico do? Lightico’s technology replaces clunky, costly and frustrating customer-facing business processes with digitized and effortless customer interactions. Plus Lightico’s platform enables businesses to instantly collect eforms, eSignatures, documents, photos, eConsent, payments and verify ID from the mobile devices of customers for simple and app-free interactions.

“Today’s consumers have been trained by companies like Amazon, Uber, Apple and Netflix to expect instant experiences anywhere, especially on their mobile phones. Lightico helps regulated businesses accelerate and simplify complex processes in the critical last mile of the customer journey, where customers transact,” said Lightico co-founder and CEO Zviki Ben-Ishay. “Our technology empowers businesses to deliver the instant digital experiences consumers demand by eliminating the ping-pong of paperwork, endless emails and redundant phone calls that plague sales and service processes. With this investment, we are excited to accelerate our global expansion and continue investing in product innovation.”

This round of funding will be used for building on Lightico’s exceptional year-over-year growth, accelerate product development, and expand its global presence to transform the way businesses sell and serve their customers.

Over the last year, Lightico quadrupled in employee headcount and increased its revenue by 500%. And today it services millions of consumers through more than 250 financial institutions, telcos, and insurance companies.

As Lightico simplifies customer interactions in the last mile of the customer journey, businesses make it easier for their customers to be their customers, earning their trust and loyalty, and this translates to higher profits.

“Lightico has an unparalleled understanding of what today’s businesses need and tomorrow’s customers want. Its cutting-edge technology simplifies complex processes to speed up and secure the transactions that often stall business,” added Roy Saar at Mangrove Capital Partners. “Customer experience is quickly becoming the differentiator between companies that excel and companies that dissolve in the Digital Age. Lightico’s rapid growth and unique product offerings make it a standout player in the industry, and we’re excited to support their continued success.”

Lightico was essentially created to address the need to connect front-end customer experience to back-end systems and its technology aims to transform how businesses complete customer-facing processes. Plus it received more than 10 awards and recognitions for its innovative technology such as NICE’s Rising Star Partner Award and Amdocs’ Best Partner in Digital Domain.