Limy, an infrastructure platform focused on optimizing brand performance in what it calls the “Agentic Web,” has emerged from stealth and announced a $10 million funding round. The financing was led by Flybridge, with participation from a16z speedrun, along with other investors including Axiom, Clarim, Communitas, and JRV & AnD.
The New York-based company is positioning its platform as a new layer of control for brands as web discovery and purchasing behavior shifts from traditional browsing toward AI agents that fetch information, make recommendations, and increasingly take actions on behalf of users. Limy said its technology is designed to help brands manage visibility, influence, and conversions in AI-driven channels, laying the groundwork for AI advertising and agentic commerce.
Limy said it is already working with Fortune 100 companies and that some customers attribute 10% of their revenue to the platform. The company framed this as evidence that AI-generated traffic is becoming measurable and material, and that brands need tools to understand and shape how they appear in AI responses and AI-guided journeys.
At the core of Limy’s approach is tracking and interpreting agent and bot activity at a brand’s site infrastructure layer. The company said it can identify and decode agent interactions, determine which information is being fetched, and detect which actions are being taken. Limy said this produces proprietary data on agent behavior, enabling brands to generate insights to increase AI visibility and improve the likelihood of being selected as the recommended answer.
Limy also described an attribution model designed to link AI traffic to downstream business outcomes by tracking the customer journey through AI and assigning prompts to revenue. The company said its system is designed to connect agent activity to real user outcomes and quantify the value created from AI-driven interactions.
Limy is led by CEO and co-founder Aviv Shamny, COO Ido Zabarsky, and CTO Ori Reichman. The company said its founding team has deep expertise in data and how large language models operate, and noted that Shamny and Zabarsky are a16z speedrun scouts. Limy said its platform is aimed at brands across ecommerce, retail, media, travel, finance, and B2B SaaS, offering a self-serve dashboard for marketers and deeper enterprise deployments for organizations seeking more advanced integrations and capabilities.
KEY QUOTES:
“We’re at the beginning of a seismic shift in how information is organized on the Web, and brands have to adapt to the AI-powered future. Limy is leading the way, turning the black box of AI into a channel for brand discoverability, engagement, and direct revenue. Agentic commerce is the future, and Limy is leading brands there.”
Jeff Bussgang, General Partner and Co-Founder, Flybridge; Senior Lecturer, Harvard Business School
“We’ve been highly impressed with Limy’s distinct approach to AI discoverability, leveraging its proprietary data based on agentic behavior rather than user activity. We’re excited to be backing Limy, who are at the forefront of AI optimization and advertising in our emerging Agentic Web era. We have the utmost confidence in the founding team’s technical prowess and leadership.”
Troy Kirwin, Investment Partner, a16z speedrun
“Other players in this space are focused on what users are entering into LLMs, i.e. user data, but in the Agentic Web, agents’ actions are much more important. The shift from user data to agent data is underway—and that’s exactly where we’re focused, giving us a clear advantage. We’re delighted that a16z speedrun, Flybridge and our other tier one investors have recognized how critical this is to the future of AI discovery.”
Aviv Shamny, CEO and Co-Founder, Limy
