LinkedIn has launched a new AI-powered people search experience for Premium subscribers in the United States, marking a significant upgrade to how professionals discover and connect on the platform. The new feature enables users to search for people using natural, conversational language, transforming what had long been a highly literal, keyword-based process.
The company noted that traditional search required precise details such as job titles, company names, or credentials. Without those specifics, many searches would fall short. The new AI-driven experience removes that barrier by allowing members to type requests like “someone who’s grown a small business” or “an expert in digital marketing” and receive highly relevant matches based on expertise rather than strict text matching.
LinkedIn said the update helps surface the right people at the right moment, making professional discovery faster and more intuitive. The platform believes this shift turns search from a static results page into an opportunity to identify meaningful connections that can support career transitions, entrepreneurial pursuits, and personal growth.
Powered by advanced AI models and enriched with LinkedIn’s extensive professional data, the feature is designed to help members identify individuals who have experience in the areas they want to explore. LinkedIn emphasized that whether someone is launching a new venture, changing careers, or mapping out future goals, they can now find professionals who have already navigated similar paths.
The AI-powered people search is currently available for Premium subscribers in the United States, with broader expansion expected in the coming months.
