Liquid Death: This Canned Water Startup Is Reportedly In Talks To Raise $10 Million

By Dan Anderson ● July 23, 2019
  • Liquid Death — this canned water startup that went viral and raised $1.6 million in seed funding recently — is reportedly in talks to raise up to $10 million in Series A funding.
  • Some of Liquid Death’s previous investors include Science Inc., Michael Dubin, Biz Stone, and Jen Rubio.

Liquid Death — a canned water startup that raised $1.6 million in seed funding this past May — is reportedly in talks to raise up to $10 million in a Series A round, according to Axios’ sources. The talks for the funding round are in early stages, but CEO Mike Cessario is already in talks with interested investors.

Some of Liquid Death’s previous investors include Science Inc., Dollar Shave Club’s founder and CEO Michael Dubin, Twitter co-founder Biz Stone, and Away co-founder Jen Rubio. So far, Liquid Death has raised a total of $2.25 million.

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While Liquid Death cans look like an energy drink as it features an aggressive font, a skull logo, and a motto that says “murder your thirst,” it is simply a can of water (ad for Liquid Death — warning: extremely graphic).

Prior to launching Liquid Death, Cessario worked as a creative director/copywriter for Doner, VaynerMedia, Fullscreen Media, and TBWA\Chiat\Day.

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The water in the Liquid Death tall-boy cans is sustainably sourced from Austria. And the aluminum cans are more environmentally friendly than boxed or bottled water. Plus the company is donating $0.05 from every can sold to clean up the plastic garbage in the ocean.

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Since the funding talks are still in early stage, the size and terms are subject to change.