Today Little Caesars started offering meatless sausages on their pizza, which was created by Impossible Foods. Impossible Foods originally introduced its meatless burgers back in 2016. And Impossible Foods’ Impossible Sausage product is vegan, halal, and kosher-friendly. The Impossible Sausage is available as a topping on Little Caesars’ $12 Impossible Supreme Pizza along with mushrooms, green peppers, and onions.
This pizza is currently only available for a limited time at 58 select Little Caesars locations in Yakima, Wash., Ft. Meyers, Fla.. and Albuquerque, N.M.
Generally, Little Caesars has been known for interesting meat combinations. For example, Little Caesars’ Senior Vice President of Global Marketing Ed Gleich announced the 5 Meat Feast, which is loaded with pepperoni, bacon, sausage, beef, and ham. By bringing the Impossible Sausage to its pizzas, Little Caesars could reach many more potential vegetarians customers in the future.
“Little Caesars had the foresight to recognize that the core of their meat-eating consumers would embrace an Impossible Supreme Pizza,” said Impossible CFO David Lee via Fortune. “I personally engaged with them over the past year or so…We’ve been collaborating, thinking about where they should launch, and supporting them with product as they developed their own custom seasoning.”
“I’m confident that the Impossible Supreme Pizza will go down as one of the most surprising and satisfying menu sensations of 2019,” added Little Caesars president and CEO David Scrivano via Fortune. “This is likely just the beginning of plant-based menu items from Little Caesars.”
Recently, Impossible Foods announced it tripled its sales in Asia since launching in March. And Impossible Foods recently closed a $300 million funding round at a valuation of about $2 billion.
Beyond Meats — which is one of Impossible’s largest rivals — recently went public and its stock price jumped 163% on the first day of trading. Beyond Meats recently partnered with Tim Hortons to sell meatless sausage breakfast sandwiches on the menu.
One of the major differences between Impossible Foods’ meatless products and others is the iron-rich heme molecule — which gives it more of a meat-like taste and color. Impossible Foods has a global patent for using heme in meat substitutes.
Impossible Foods was founded in 2011 by Stanford biochemistry professor and former pediatrician Dr. Patrick Brown. And Impossible Foods is aiming to eliminate the need for animals in the food chain by 2035.
