Little Sesame, a leader in the hummus category, has closed an $8.5 million Series A financing round led by InvestEco Capital, with participation from Watchfire Ventures, Santatera Capital, Beliade Consumer Partners, and several prominent individual investors.
The funds will enhance manufacturing capabilities, product development, and talent acquisition. By late 2025, Little Sesame plans to open a 23,000-square-foot manufacturing facility featuring a test kitchen and High-Pressure Processing (HPP) capabilities, which will increase production capacity by 400% to 400,000 pounds of hummus per week. This expansion supports partnerships with regenerative chickpea farmers, aiming to transition 10,000 acres to regenerative management by 2027. Additionally, the company will invest in expanding its Hummus for Kids line and other healthy snack options.
Since its launch in 2021, Little Sesame has experienced over 100% year-over-year growth, contributing 46% of the hummus category’s growth at Whole Foods Market. In 2024, it plans to expand into over 1,000 new retail locations, including partnerships with Whole Foods Market, Sprouts, and Wegmans.
The funding round coincides with the ongoing Summer of Hummus tour, a campaign that focuses on spreading joy and promoting community engagement.
KEY QUOTES:
“This Series A funding marks a pivotal moment in our journey. We’ve always believed in the power of hummus to connect people and bring joy to everyday eating. With this investment, we’ll be able to amplify that mission through expanded innovation, team growth, and a new world-class facility that brings our culinary vision to life at scale.”
Nick Wiseman, CEO and Co-Founder of Little Sesame
“Little Sesame continues to exceed expectations with impressive growth, a rapidly expanding retail footprint, and a deeply loyal customer base. With 1,000 new doors added in 2024 and recognition as the fastest-growing brand in the natural channel, the company is clearly gaining momentum. We’re proud to reinforce our commitment through this second investment, supporting Nick and Ronen’s vision to build a category-defining brand rooted in real, flavorful food that’s better for people and the planet.”
Alejandro Gonzalez, Managing Partner at Santatera Capital
