- LiveXLive Media Inc (NASDAQ: LIVX), a global digital media company that is dedicated to music and live entertainment, announced it has released a new unified audio-video Smart TV app experience
LiveXLive Media Inc (NASDAQ: LIVX), a global digital media company that is dedicated to music and live entertainment, announced it has released a new unified audio-video Smart TV app experience on Samsung TV, Apple TV and Roku. And it will be available on Amazon Fire soon.
The new Smart TV app from Livexlive provides music fans in the United States and Canada with a one-stop destination for listening to and watching music and pop culture entertainment. And it reaches an estimated 90 million though such distribution platforms and nearly 100% of the total addressable market.
LiveXLive’s new personalized and interactive user experience comes largely due to audience-demand. LiveXLive’s OTT channels have also seen an 8% lift in viewership, which further demonstrated the audience’s demand for more LiveXLive content.
“Our audience has been clamoring for this functionality and few in the market deliver a truly unified experience like this,” said Robert Ellin, Chairman and CEO of LiveXLive. “This is an opportunity for us to create dominance in this arena and as Smart TV ad delivery for audio and video formats improves, we’ll be well-positioned to capitalize on that inventory opportunity long term.”
LiveXLive has diversified its programming mix for including celebrity and story-driven podcasts, original interviews, and news formats like the flagship show “LiveZone,” audio playlists and live stream events featuring some of the world’s top artists and emerging talent ranging from Green Day, Selena Gomez, Lizzo, John Legend, Paul McCartney, The Rolling Stones, Lauv, Lil Baby, lovelytheband, and Trippie Redd. And the new LiveXLive Smart TV apps incorporate seamless discovery and search to make finding and watching LiveXLive’s library of premium content as easy as possible for the user.
The LiveXLive Smart TV app is currently enabled for audio advertising as well as brand integration and sponsorship.
“As we expand our audience development strategies and accumulate brand loyalty across our various channels and partner platforms, the next objective is to create an upsell offering that converts that audience into our paid products — from subscription to pay-per-view live stream events,” explained Jackie Stone, Chief Marketing Officer of LiveXLive.
LiveXLive’s new unique offering of audio streaming, podcasts, live streaming, and on-demand video — which provides artists with an end-to-end music platform for creating, curating, promoting, and distributing content while gaining valuable data, insights, and new monetization opportunities from their social media followers, viewers, and performances.
LiveXLive — which has streamed over 1,000 events in 2020 — has become a go-to partner for the world’s top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, etc. In April 2020, LiveXLive produced its first 48-hour music festival called “Music Lives” with tremendous success as it saw over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances.
