Loftie, an innovative sleep technology company dedicated to helping people rest, relax, and recharge, announced it has closed on a lead investment from Supermoon Capital as part of a $2 million funding round to accelerate its expansion in digital wellness and personalized sleep solutions. The company plans to have a final closing on the round before the end of 2024.
Supermoon’s investment marks a major milestone for Loftie, representing the company’s first institutional investor. Until now, Loftie was funded by founder and CEO Matt Hassett and his family and friends, enabling the company to build a strong foundation and achieve product-market fit. Having hit profitability with proven unit economics, Loftie is now ready to scale further by bringing in strategic investors who share its wellness mission through technology.
Supermoon’s partnership brings the strategic expertise of partners such as Pat Connolly, a seasoned executive from Williams-Sonoma, and ResMed, a leader in consumer sleep electronics. This collaboration reinforces Loftie’s commitment to creating technology-driven solutions that enhance sleep without typical tech distractions.
As Loftie enters its peak sales season, the team is prepared to utilize this funding to enhance its product offerings and drive growth in key areas. Plans include bolstering top-of-funnel marketing efforts and scaling Loftie+, a subscription service offering AI-powered, personalized audio content. Loftie+ boasts over 6,000 subscribers and will soon feature new AI-based sleep improvement features.
Loftie’s next moves include moving into the children’s market, where brands like Hatch and Tonies have proven demand for screen-free, family-friendly devices. And the development of a Loftie Kids Clock, complete with personalized audio content and child-safe features, is already underway. As concerns over smartphone use and digital wellness grow, Loftie’s positioning at the intersection of technology and mindful living is more relevant than ever.
With a solid roadmap in place, Loftie is well-positioned to continue its growth trajectory in the booming sleep and wellness sector.
KEY QUOTES:
“At Supermoon, we’re dedicated to supporting companies that enhance well-being through thoughtful, human-centered technology. Loftie has created a powerful blend of innovation and mindfulness in the sleep space, and their commitment to improving rest and relaxation aligns perfectly with our mission. We’re excited to support Loftie as they expand their impact on the wellness and sleep-tech markets.”
- Pat Connolly
“We’re thrilled to have Supermoon’s backing as we build on our success. Their team’s experience and resources, combined with our innovative approach to sleep technology, set us on a promising path for long-term growth. With this funding, we’re prepared to make 2025 a transformative year for the company.”
- Matt Hassett, Founder and CEO of Loftie
