Logic, a Seattle-based AI automation company, has officially launched its plain-English decision automation platform, ending its year-long beta period. The platform, backed by $4.3 million in seed funding from Founders’ Co-op, Audacious, Neo (founded by Ali Partovi), Brex executives, Convoy co-founder Dan Lewis, and other investors, is now generally available to all business users.
Created to eliminate the need for coding, Logic enables business teams to automate repetitive decision-making processes by simply describing them in plain English. The platform translates natural language instructions into production-ready web applications, APIs, or software integrations. It has already automated more than two million decisions across industries such as retail, fintech, and public safety, and currently processes more than 200,000 decisions every month.
Logic was created to address a widespread operational challenge: companies rely heavily on engineers to implement or modify business rules, slowing down workflow adjustments. By allowing domain experts to automate their own processes, Logic removes that dependency and accelerates execution. The platform is designed for recurring decision-making tasks that traditionally require human review, such as fraud detection, purchase order approvals, and product moderation.
Logic’s AI automatically generates a fully functional API from each user-defined process description, allowing for seamless deployment within existing enterprise systems. Teams can instantly create, test, and scale automations that replicate standard operating procedures with precision, speed, and compliance. The platform’s key features include natural language automation, instant deployment, built-in testing, version control with rollback capability, and enterprise-grade security, including SOC 2 Type II certification and 79 distinct security controls.
During its beta phase, Logic demonstrated strong results across various industries. Retail customers, for example, used Logic to expand their operations dramatically. By automating previously manual workflows, businesses reported faster throughput, lower costs, and higher efficiency without needing additional engineering resources.
Logic’s founders, Steve Krenzel and Jess Garms, launched the company in 2024 to redefine how organizations handle operational decisions. Their vision is to make automation accessible to any business user, not just software developers, by simplifying how teams describe and execute their logic. With this launch, Logic aims to become the go-to platform for teams seeking to scale decision-making processes through AI while maintaining transparency, security, and auditability.
KEY QUOTES:
“We built Logic because every company has hundreds of repetitive decisions that bottleneck growth. Engineering teams shouldn’t need to code every business rule change. With Logic, domain experts own their logic and update it instantly.”
Steve Krenzel, Chief Executive Officer and Co-Founder, Logic
“Before Logic, we could only moderate 1,000 products per day. Now we process 5,000 SKUs in real-time without delay. We were able to drop our price floor from $50 to $15 as a result. Logic directly contributed to our best financial quarter ever.”
Sunil Gowda, Chief Executive Officer, Garmentory
