LogRocket, a Cambridge, Massachusetts-based application performance management platform company, announced it received $11 million in Series A funding along with a previously unannounced $4 million seed round. The Series A round of funding was led by Battery Ventures with participation from seed investor Matrix Partners. In conjunction with this funding round, Battery general partner Neeraj Agrawal is joining Matrix general partner Stan Reiss on LogRocket’s board of directors.
The funding will be used for nearly tripling the company headcount as LogRocket scales to meet the demand for its solution that offers companies unparalleled insight into user experience problems with web applications. There are currently more than 500 companies that have adopted LogRocket’s technology including Reddit, Ikea, Brex, Kaplan, CarGurus, Waste Management, and FDNY.
“The way web applications are built is changing– with more logic moving away from the server and into the front-end. Traditional application performance management solutions no longer give developers all the information they need to solve technical problems,” said LogRocket co-founder Edelstein. “As a result, it can take companies anywhere from hours to weeks to resolve bugs and support tickets, which is often a painful process that involves going back-and-forth with customers to get clarifications. LogRocket shows developers exactly what went wrong from the user’s perspective and gives them all the technical information they need to fix problems in minutes and create better user experiences.”
LogRocket was created by childhood best friends and former Google engineers Matthew Arbesfeld and Ben Edelstein. The two of them have built a number of technology products together. The idea for LogRocket came together after they found it frustrating by how difficult it was to understand customers’ experiences at their previous companies. So they built LogRocket to capture real-time recordings of user actions along with technical telemetry so that when a problem arises, developers can quickly find out what is wrong.
“Based on our own experiences, and those of pretty much everyone we knew, it was easy to identify this as a major pain point for companies big and small. We were determined to find a way to address it despite the complexities involved,” explained LogRocket co-founder and CEO Arbesfeld. “The response to LogRocket has been incredible, and traction has been completely organic. With this round of funding, we can accelerate product development plans and dramatically extend our reach.”
Over the last 18 months, LogRocket secured more than 500 customers. And the company saw strong traction in SaaS, finance, healthcare, and government applications. This is due to the strong focus on data privacy along with the company’s self-hosted option, which enables customers to forego traditional SaaS offerings and run LogRocket on their own services.
“LogRocket has significantly decreased the amount of time we waste solving support tickets and complaints from our users,” added Kaplan’s director of engineering Tom Cheng. “LogRocket allows us to see exactly what the user is seeing, and also gives us insight into the scope and impact of issues so we can make intelligent prioritization decisions.”
