Logz.io is a company that helps cloud-native businesses monitor and secure their environment with a SaaS observability platform based on leading open-source tools. Pulse 2.0 interviewed Logz.io co-founders Asaf Yigal and Tomer Levy to learn more about the company.
Asaf Yigal (L) and Tomer Levy (R), co-founders of Logz.io / Photo: Fabiana Kocubey
Formation Of Logz.io
How did the idea for the company come together? Yigal and Levy said:
“Today, with the explosion of observability data and growing use of complex technologies such as Kubernetes, teams need more efficient and cost-effective solutions for observability. Logz.io was founded in 2014 by Tomer Levy (CEO) and Asaf Yigal (CTO) to address this need and redefine the next evolution of log analytics.”
“Levy and Yigal, both of whom are engineers with a passion for open source and the open source community, set out to offer simpler, optimized infrastructure and application observability in one platform based on the leading open source observability tools. This started with hosted log management based on open source (then it was ELK, now it is based on OpenSearch). Over the years, this advanced into a “full stack” observability platform with a range of capabilities – both proprietary and those based on OSS.”
Core Products
What are the company’s core products and features? Yigal and Levy explained:
“Open 360 is Logz.io’s observability platform that unifies log, metric, and trace analytics. It’s called Open 360 because it provides a 360-degree view of application and infrastructure health and performance, and it’s built around the leading open source observability technologies, including OpenSearch, Open Telemetry, Prometheus and Jaeger.”
“Effortless to deploy, scale and manage, the cloud-native SaaS platform integrates with an existing stack and handles the entire data pipeline, seamlessly scaling up and down as data volumes change. Open 360’s high availability architecture can withstand any load and any burst. Being multi-cloud and multi-region keeps the platform flexible, and it is SOC2, HIPAA, PCI and GDPR compliant.”
“Since observability data collection, storage and processing can be a complex and time-consuming task, Logz.io’s Open 360 platform offloads considerable time and effort from engineers who prefer to focus their time elsewhere. Open 360 unifies and enhances the world’s most familiar open source observability technologies that millions of engineers already rely on, reducing total cost of ownership of observability and reducing Mean Time To Resolution (MTTR).”
Evolution Of Logz.io’s Technology
How has the company’s technology evolved since launching? Yigal and Levy noted:
“Among many product enhancements, Logz.io can point to three major milestones in just the past year:
1.) Integration of Generative AI: Logz.io began using supervised machine learning models in 2016 to analyze contextual data about how engineers investigate issues across millions of software libraries and products. Logz.io expanded this capability with its Cognitive Insights feature, which generates crowdsourced recommendations. Then, in February 2023, Logz.io, announced an integration of generative AI (specifically ChatGPT) into its Open 360 platform, adding the ability to make more precise recommendations based on available data and patented crowdsourcing technology, offering potential solutions and additional investigative paths to help solve problems.
2.) The release of Service Overview, which delivers observability insights in a consolidated view, making it easy to spot high-level performance trends across microservices architectures. The technical case of Service Overview is to get fast insights into the current state of your microservices performance in a single place. And the business case? Deliver more performant applications to eliminate digital friction that can damage your business reputation and bottom line.
3.) In early December 2023, Logz.io launched App 360, a centralized interface built for distributed microservices architectures running on Kubernetes and other modern environments. App 360 combines logs, metrics, and traces from applications, infrastructure, and Kubernetes into a single picture, enabling stakeholders to see the right signals and correlate all the relevant information to truly understand their environment, from individual applications all the way down to the CPU level.”
Significant Milestones
What have been some of the company’s most significant milestones? Yigal and Levy cited:
“Beyond the thrill of launching the company, building its team, launching new and powerful features, and documenting success stories with a host of clients, Logz.io has enjoyed many celebration-worthy milestones. Highlights include:
- Becoming a technology partner of AWS and Microsoft
- Achieving GDPR compliance, SOC-2 Type 2 attestation, and PCI Level 1 certification
- Securing a $16 million Series B, a $23 million Series C, and a $52 million Series D
- Making the CB Insights AI 100 List at the Innovation Summit
- Being recognized by Gartner as a Cool Vendor in Performance Analysis AIOps Focus
- Launching the annual DevOps Pulse survey & report
- Earning a #1 Ranking in G2’s Summer 2020 Momentum Grid Report for Log Analysis
- Being named to Build in Boston’s 2021 Best Places to Work List
- Being recognized as a Visionary in both the 2022 and 2023 Gartner Magic Quadrant for APM & Observability
- Winning a CloudX Award for Cloud Monitoring and Observability”
Customer Success Stories
After asking Yigal and Levy about customer success stories, they revealed:
“Logz.io has documented many customers’ success, but here’s a quick synopsis of how three well-known companies have used the Logz.io platform and the value they received:
1.) Life is Good: David Lemaire, IT Director at Life is Good, aimed to . Embracing Logz.io for its , Life is Good achieved real-time visibility and streamlined issue resolution through Logz.io’s seamless integration with their open-source stack. This achieved their goal of simplifying the eCommerce organization’s IT infrastructure management by consolidating observability tools.
Logz.io also played a pivotal role during Life is Good’s transition to privately managed clouds, ensuring proper application behavior and facilitating compliance needs.
2.) Snyk: Snyk, focused on securing open source code, adopted Logz.io for end-to-end visibility into their production environment. Logz.io helps Snyk log millions of daily requests, minimizing issue resolution time and enabling a focus on service improvement and faster innovation.
3.) Rubrik: Rubrik, a data management and business resilience leader, turned to Logz.io’s SaaS observability platform when transitioning to the cloud to enhance data optimization, reduce noisy signals and control observability costs. Rubrik’s engineers can now focus on optimizing applications and infrastructure, while Logz.io assists in data optimization and cost control.
Logz.io also provided powerful filtering, search capabilities, and custom dashboards to help Rubrik handle increasingly complex data efficiently and proactively address issues and reduce MTTR. Additionally, the native integration of Logz.io with Azure Marketplace supports Rubrik’s expansion and observability use cases, offering flexibility and compliance benefits.
Funding
After asking Yigal and Levy about funding information, they revealed:
“Total funding is $122 million (US) and investors include Catalyst Ventures, OpenView and Giza Venture Capital, along with Pitango VC, 83North, and Vintage Investment Partners.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Yigal and Levy assessed:
“The observability market, paired with cloud security, has been predicted to reach $70 billion by 2026, according to Cantor Fitzgerald analyst Jonathan Ruykhaver. This is the segment in which Logz.io competes.”
Differentiation From The Competition
What differentiates the company from its competition? Yigal and Levy affirmed:
“Logz.io offers unified observability at a far lower cost than traditional vendors, all while delivering an observability platform that’s effortless to deploy, scale and manage. The company’s focus is on three ways of adding value for its customers:
- Accelerate troubleshooting;
- Reduce costs; and
- Simplify observability.”
Future Company Goals
What are some of the company’s future company goals? Yigal and Levy concluded:
“It’s clear that observability is only becoming more important over time. However, as the complexity of applications and infrastructure increase, so do the challenges. Logz.io’s strategy is to keep its focus on what provides ultimate value for its customers by expanding unified observability, targeted automation and use of AI. The focus will remain 100% on helping customers gain insight that enable them to troubleshoot faster, extend the reach of their existing experts and reduce related costs.”
