Loosid has received a new round of funding from Amazon Web Services as the company accelerates the enterprise rollout of SAM AI, its AI-powered Sobriety and Addiction Mentor designed to provide around-the-clock support for employees, treatment centers, and corporate wellness providers. The investment follows Loosid’s partnership with Innovative Solutions, an AWS Premier Tier Partner that helped secure two rounds of AWS funding to scale SAM AI on AWS infrastructure.
The funding supports Loosid’s evolution from a consumer sobriety platform serving more than 400,000 members into a comprehensive enterprise solution tailored for Employee Assistance Programs, treatment facilities, and large employers. SAM AI offers confidential support, predictive relapse prevention, and large-scale pattern analysis to help organizations strengthen workforce wellness and early intervention efforts.
Loosid’s expansion arrives at a moment when addiction is having a profound impact on corporate well-being. The National Council on Alcohol and Drug Dependence has reported that alcohol and drug misuse costs United States employers more than $81 billion in lost productivity every year and has contributed to a threefold increase in medical expenses and benefits. SAM AI aims to help companies respond to these pressures by providing accessible, stigma-free support directly within workplace programs.
The collaboration between Loosid, Innovative Solutions, and AWS positions the platform to meet global demand for data-driven recovery assistance. Supported by AWS’s infrastructure and Innovative Solutions’ expertise in cloud and generative AI technologies, SAM AI is being deployed as a secure and scalable system for organizations of all sizes. The enterprise version is now available worldwide, offering companies the opportunity to integrate proactive sobriety and recovery tools into their wellness strategies.
Loosid was founded to provide a supportive environment for people committed to sobriety and has evolved into a multifaceted lifestyle brand recognized by Fast Company as one of the world’s most innovative companies. The platform now spans seven verticals, including SAM AI and Loosid for Employers, in addition to its long-standing consumer offerings such as sober dating, community tools, and post-care solutions for treatment centers. Loosid continues to expand its reach, empowering individuals and organizations to foster healthier lives and workplaces.
KEY QUOTES
“Addiction remains the number one workplace challenge, contributing to 232 million missed workdays each year, yet it is the one thing that most employees feel unsafe disclosing to their employer. Through our partnership with Innovative Solutions and support from AWS, SAM AI can now bring meaningful, stigma-free recovery support directly to the workplace.”
MJ Gottlieb, Co Founder And CEO, Loosid
“The decision by AWS to provide funding for the growth of SAM AI reflects a commitment to supporting technologies that make a meaningful difference in people’s lives. In combining Loosid’s mission-driven innovation, Innovative Solutions’ cloud expertise, and AWS’s world-class infrastructure, we’re advancing a platform that not only scales globally but also addresses one of the most critical health challenges facing today’s workforce.”
Justin Copie, CEO, Innovative Solutions
