Loti AI: $16.2 Million (Series A) Raised For Likeness Protection Technology

By Amit Chowdhry • Yesterday at 10:53 AM

Loti AI, a leader in likeness protection technology, announced closing a $16.2 million Series A funding round led by Khosla Ventures with additional investments from FUSE, Bling Capital, and Ensemble.

This funding round builds on Loti AI’s previous seed round of $6.65 million in 2024, including FUSE, Bling Capital, Khosla Ventures, Ensemble, Alpha Edison, and K5 Tokyo Black.

This new funding round will drive product development, market expansion, and the scaling of Loti AI’s systems to enhance protection for public figures, brands, and individuals. The company will deepen its strategic partnerships with major talent agencies, such as WME and CAA, and continue to offer comprehensive services for those most targeted online. The funding will support Loti AI’s recently launched consumer offering, expanding coverage to a broader online audience.

Since 2022, Loti AI has developed and implemented advanced AI technology to detect and remove unauthorized likeness content. And this includes social media impersonations, deepfakes, voice simulations, and leaks, helping safeguard the brands of high-profile individuals like celebrities, artists, athletes, and politicians while protecting their fans. Plus, Loti AI enables public figure clients to capture and control their AI likeness and streamline the enforcement of contracts using their likeness.

Showing a high demand for AI-driven content protection, Loti AI’s latest fundraising announcement follows the launch of its free service, enabling individuals to monitor and remove unauthorized content effortlessly.

Loti AI will be essential in building a safe infrastructure for the generative AI revolution, empowering people and brands to choose what they share or keep private. And Loti AI aims to be a trusted name that allows both personal autonomy and technological advancement to coexist and make space to foster creativity and benefit society.

KEY QUOTES:

“At Loti AI, we are committed to putting people at the center of AI, ensuring individuals have effortless control over their digital identities. Our vision is a future where personal autonomy and technological progress exist in harmony—fostering creativity and benefiting society. Partnering with Khosla Ventures to solve likeness and licensing challenges online is an important step in prioritizing human agency, and we look forward to continuing this journey together.”

– Luke Arrigoni, founder and CEO of Loti AI

“Our thesis around Loti is simple. Generative AI enables new deepfake technology that creates new risks and challenges around fraud and trust – challenges that celebrities, influencers, and brands are not prepared for today. And Loti has world class technology paired with a category leading product that has proven itself by protecting A-list celebrities, household name brands, and individuals and local businesses from threats.”

– Jon Chu of Khosla Ventures