LPL Financial announced that Jason Mochi of Shoreline Private Wealth Management has joined its broker-dealer and Registered Investment Advisor platform. Mochi reported serving approximately $275 million in advisory, brokerage and retirement plan assets and joins LPL from Morgan Stanley.
Based in Santa Barbara, Calif., Mochi brings more than 30 years of industry experience and serves high-net-worth individuals, primarily those nearing or in retirement. His wealth management philosophy emphasizes listening, disciplined strategy and independent judgment, with a focus on aligning advice to clients’ long-term goals and best interests.
The Shoreline team also includes Client Relationship Manager Janet Waller. According to the announcement, the team selected LPL for its scale, platform strength and support for a high-touch, client-first service model.
LPL Financial Holdings Inc., which trades on Nasdaq under the ticker LPLA, supports more than 32,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions. The firm services and custodies approximately $2.4 trillion in brokerage and advisory assets on behalf of roughly 8 million Americans. LPL provides a range of advisor affiliation models, investment solutions, fintech tools and practice management services designed to offer flexibility in business structure and technology resources.
Securities and advisory services are offered through LPL Financial LLC, a registered investment adviser and broker-dealer and member of FINRA and SIPC. Shoreline Private Wealth Management and LPL Financial operate as separate entities.
KEY QUOTES
“Shoreline offers a white glove, boutique, family focused office experience, built on personal attention and long-term relationships rather than transactional interactions. We emphasize clarity, comprehensive planning, and an environment where independence keeps the client’s best interest at the center of every decision.”
Jason Mochi, Founder, Shoreline Private Wealth Management
“With independence as the foundation, I chose LPL for its scale and platform because it enables us to deliver customized advice and a high touch client experience without compromise. By becoming independent, we are sharpening our focus on what matters most — our clients. Every decision we make is guided by our responsibility to act in our clients’ best interests. Technology and independence give us the freedom to choose best-in-class tools that elevate advice and deepen personalization.”
Jason Mochi, Founder, Shoreline Private Wealth Management
“We are excited to welcome Jason to LPL. His commitment to independence, personalization and delivering a top-notch client experience aligns with LPL’s mission to equip advisors with the innovative technology and comprehensive business solutions they need to grow and differentiate their practices. We look forward to supporting Shoreline as they embark on this next chapter.”
Scott Posner, Managing Director Of Business Development, LPL Financial

