LPL Financial Holdings announced that financial advisor Robert Woodend, CRPC, has joined LPL Financial’s broker-dealer and will leverage the Private Advisor Group Registered Investment Advisor platform as part of his transition to Memphis Planning and Wealth, an established practice aligned with both firms.
Woodend reports serving approximately $150 million in advisory, brokerage and retirement plan assets and joins from Ameriprise Financial.
Based in Memphis, Tennessee, Woodend is a second-generation financial advisor with 15 years of industry experience. His practice primarily serves pre-retirees and retirees, with plans to expand to younger clients approaching major life milestones. His team includes Sherri Grear, Michael Terry and Danny Woodend.
According to the announcement, Woodend sought greater autonomy, independence and access to scalable operational infrastructure in making the move. He will align with Memphis Planning and Wealth while leveraging both LPL and Private Advisor Group’s platforms.
LPL Financial Holdings Inc. (Nasdaq: LPLA) supports more than 32,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately $2.4 trillion in brokerage and advisory assets on behalf of about 8 million Americans.
KEY QUOTES
“What makes our practice different is the depth of the relationships we build with our clients. I take the time to truly understand their goals and lives so I can guide them with honesty, ethical care and long-term perspective. Those connections are why I’m confident my clients will follow me — they trust the work we do and the personal attention we bring to every interaction.”
Robert Woodend, Financial Advisor
“When I began evaluating my next step, I knew autonomy and true independence were non-negotiable for me. LPL and PAG offered exactly what I was looking for — the ability to maintain my independence while gaining access to a deeper operational infrastructure and the resources I need to support the next stage of my growth. By joining Memphis Planning & Wealth and leveraging both platforms, I’m confident I can deliver more sophisticated services, strengthen the client experience, and continue building my practice the right way.”
Robert Woodend, Financial Advisor
“We are excited to provide Robert with local practice support combined with a robust community of elite advisors via Private Advisor Group. Our culture of collaboration is aligned with Robert’s desire to put his clients first and deliver the service, technology, and advice they deserve.”
Joshua Black MBA, CFP, President And Private Wealth Advisor At Memphis Planning And Wealth
“It’s been a privilege working with Robert throughout this journey, including time together at LPL’s home office. His values and commitment to clients are a strong cultural fit, and his partnership with Joshua is an impressive one. Private Advisor Group and LPL look forward to supporting their continued success.”
Karen Hayes, Business Development Consultant At Private Advisor Group
“We’re pleased to welcome Robert and his team to the LPL community. His strong client relationships and commitment to doing what’s right align closely with LPL’s values. With the combined support of LPL and PAG, Robert will have the flexibility and resources he needs to continue growing his practice and enhancing the service he provides to clients.”
Scott Posner, Managing Director Of Business Development At LPL
