LPL Financial announced that the advisors of Williams Tax & Financial Services have joined its broker-dealer and Registered Investment Advisor platform, moving from Cetera. The team reported serving approximately $340 million in advisory, brokerage, and retirement plan assets.
Based in Los Alamitos, California, Williams Tax & Financial Services is led by Steve Williams, CFP and Enrolled Agent, a second-generation financial advisor with nearly four decades of experience, alongside team members Jobel Rentino, EA, and Kirk Hunter. The firm operates a fully integrated model offering a one-stop experience for clients, with roots dating back to a tax business originally founded by Williams’ father. Williams said he selected LPL for its scale, independence, and enhanced technology capabilities, citing the ability to remain independent and make client-focused decisions without being tied to specific products.
LPL Financial supports more than 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans.
KEY QUOTES:
“Throughout my career, I’ve believed that financial advice should be both personal and practical. We aim to give clients a clearer understanding of where they stand today and what they can expect in the future. I wanted a platform that allows me to remain independent and make decisions in my clients’ best interests, without being tied to specific products. LPL’s technology and client-facing tools provide a more robust and transparent experience, helping clients better understand and manage their financial lives.”
Steve Williams, CFP, EA, Williams Tax & Financial Services
“We are pleased to welcome Steve to LPL. His commitment to delivering personalized financial guidance, combined with his client-focused approach, aligns with LPL’s purpose to support advisors with the flexibility and capabilities they need to provide personalized advice. We look forward to supporting Steve and his team as they continue to grow and serve their clients.”
Marc Cohen, Chief Growth Officer, LPL Financial
