LPL Financial, one of the fastest-growing wealth management firms in the United States, has launched its Military Deployment Practice Continuation Program, a new support framework designed to help eligible LPL-affiliated financial advisors who serve in the U.S. Armed Forces maintain the value and stability of their practices when called to active duty.
When advisors enter active military service, FINRA designates them as inactive under its Active Military Leave policy, temporarily pausing certain registration requirements. LPL’s program provides a structured, turnkey approach to ensure clients continue receiving consistent, uninterrupted service throughout an advisor’s deployment and for up to 90 days after their return.
A central feature of the program is the ability for advisors to designate a qualified continuity partner, or LPL itself if needed, to manage their book of business during deployment. Advisors continue to receive revenue through an agreed-upon percentage split throughout the deployment period, helping protect the long-term health of their practices during extended absences.
The program provides clear guidance on operational steps and protections including revenue-sharing arrangements, state registration considerations, carrier processing timelines, and support for returning to active FINRA status after deployment. It aligns with LPL’s broader continuity-planning framework, which includes existing death and disability agreements.
LPL Financial supports more than 32,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, custodying approximately $2.4 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The company trades on Nasdaq under the ticker LPLA.
KEY QUOTE:
“Financial advisors who answer the call to serve their country should not have to choose between fulfilling their military duty and protecting the future of their practice. Our Military Deployment Practice Continuation Program provides clarity, structure and continuity, for advisors, their clients and the partners who support them, during what can be an incredibly challenging transition.”
Jeremy Holly, Executive Vice President of LPL Capital Partners, LPL Financial
