LPL Onboards $1.3 Billion Bruen Wealth Management Team

By Amit Chowdhry • Yesterday at 7:16 PM

LPL Financial announced that father and son financial advisors William “Bill” Bruen, Jr., and Andrew Bruen had joined LPL Financial’s broker-dealer, aligned with existing firm Paradigm Partners. The Bruens reported serving about $1.3 billion in advisory, brokerage, and retirement plan assets* and joined LPL from UBS.

The Bruen family has a history of providing investment advice and wealth management services in Morristown, N.J., dating back to 1922, when family patriarch James Bruen established his practice. His son William Bruen, Sr. joined the business in 1950, retiring in 2020 after 70 years of dedicated service. Now Bill and Andrew continue the family legacy, extending their services to third and fourth generations of clients.

Bill, who served in the U.S. Navy before joining the family business, said the opportunity to work alongside his father and son has been his greatest blessing. And Andrew shares that sentiment, noting that he interned at the family practice throughout high school and college and gained valuable early insight into the industry that accelerated his career.

Looking for freedom and flexibility in how they evolve the next chapter of the family business, the Bruens chose to move their firm to LPL. And they are proud to launch their new independent practice, Bruen Wealth Management.

The Bruens are very active in their community. Bill serves on the Foundation for Morristown Medical Center board and is a member of the Washington Association of New Jersey. And he is also chairman of the Brookfield Legacy Society and a Trustee Emeritus of the United States Naval Academy Foundation.

Andrew has volunteered at Morristown Medical Center in various capacities. He currently serves on the Brookfield Legacy Society Committee and the board of the New Vernon Cemetery Association in New Vernon, N.J.

KEY QUOTES:

“For over a century, our practice’s guiding principle has been to provide clients with ‘a plan for today, tomorrow and generations to come. We want to empower individuals and families to build lasting legacies through steadfast wealth management backed by personal relationships.”

  • Andrew Bruen

“Our vision for this firm is a direct reflection of my father’s and grandfather’s goals, as we learned how the business should be operated from them. As stewards of the practice, we value the autonomy to act in the best interests of our clients, outside of corporate directives. By going independent with LPL, and with an added layer of support from Paradigm, we control the legacy that our family has sustained over the past 103 years, which is diligent care of our practice and clients. It is a promising signal for the next 100 years of our firm.”

  • William “Bill” Bruen, Jr.

“We are so pleased to welcome Bill and Andrew to Paradigm Partners. Their longstanding history in their community, commitment to clients, multigenerational wealth management expertise and focus on delivering personalized advice make them an ideal fit for our firm. We look forward to a long and successful partnership.”

  • Andrew Koltunowicz, Managing Partner at Paradigm Partners

“We extend a warm welcome to Bill and Andrew, and congratulate Paradigm on growing its network. We understand that successful advisors like the Bruens want the freedom to choose what suits their clients’ needs and the autonomy to shape and enhance their client relationships. We look forward to supporting their growth as they build on their family’s impressive legacy.”

  • Scott Posner, LPL Executive Vice President, Business Development