LPL Financial recently announced that it has successfully onboarded the teams from Chloey Wealth Advisors and Skyward Financial. This strategic move aims to enhance LPL’s capabilities in providing financial services and expand its network of experienced advisors.
Skyward Financial
LPL Financial recently announced that advisors from Skyward Financial have joined its broker-dealer and Registered Investment Advisor (RIA) platform. Skyward Financial, based in Houston, manages approximately $700 million in advisory, brokerage, and retirement plan assets and moved to LPL from Wedbush Securities.
Led by Matthew Houston, Lynn Houston, and Ross Stripling, Skyward’s team of six advisors brings over 200 years of combined experience. They focus on educating and understanding their clients to help them achieve financial freedom. While their primary clients are business owners and retirees, they also serve Major League Baseball players and aim to expand their reach to college athletes.
Seeking improved service and advanced technology, the Skyward Financial team, including Carlie Clayton, Jerry Axelrod, Lisa Marcelli, CFP, CDFA, Mike Hamilton, Valencia Linton, and Steven Phan, Vice President of Operations, made the transition to LPL to enhance client support.
Chloey Wealth
LPL Financial has announced that advisors Jenna Vitosh and Natalia Paige have partnered to launch Chloey Wealth, using LPL Financial’s broker-dealer and Registered Investment Advisor platform. They manage about $140 million in advisory, brokerage, and retirement plan assets.
Based in Lincoln, Nebraska, the team has 20 years of combined experience. Vitosh, a second-generation financial advisor, is passionate about helping people, while Paige transitioned from the medical field to financial planning after managing her family’s finances. The two met five years ago at a networking event, forming a strong friendship that supports their careers.
Chloey Wealth takes a holistic approach to help clients, primarily focusing on young families and pre-retirees.
Key Quotes (Chloey Wealth):
“We focus on the psychological aspects of money and why people may hesitate to discuss financial matters. It starts with building trust and sharing this type of personal information with confidence. Our goal is to understand our clients’ financial background and overcome past issues, enabling comfortable discussions about financial planning. We address all areas of financial planning, not just one specific area.”
Natalia Paige
“We felt very called by the autonomy offered by LPL. When Natalia and I started thinking about combining forces, even though we came from different firms, the thought of LPL started making sense. We realized just how independent we really could be, how we could brand ourselves and be able to bring our distinct expertise to our clients while having the confidence and resources of a big name behind us.”
Jenna Vitosh
“We welcome Jenna and Natalia to LPL. With more ways than ever to be an entrepreneur, financial advisors who choose LPL can work more effectively, run thriving practices and build and grow their practice according to their vision. We look forward to supporting the Chloey Wealth team for years to come.”
Scott Posner, Managing Director, Business Development
Key Quotes (Skyward Financial):
“We believe that people need to be comfortable with what they own and understand why they own certain things. There is very close collaboration at the beginning of the relationship and we take the time to understand the client’s full financial picture to craft strategies that reflect their unique needs. Our clients hire us for our expertise and direct access to senior advisors with decades of experience.”
“The standout benefit for us was LPL’s robust technology. As a historically regional firm, we realized our technology couldn’t keep up, and our younger clients were seeking something that better suited their needs. Through LPL, we gain all the tools of a Wall Street firm without actually being one, and still maintaining our independence, including our own branding and image.”
Matthew Houston
“We welcome the Skyward Financial team to LPL. As their partner, we are committed to delivering innovative technology, integrated platforms and strategic resources to help them seamlessly run their practice and provide an elevated client experience. We look forward to supporting the team in this next chapter of their business.”
Scott Posner, Managing Director, Business Development
