Lucid Green, a company that helps cannabis businesses track products, stay compliant with regulations, and connect with consumers, has announced new funding from its lead investors. This investment comes on the heels of significant growth and adoption, reinforcing Lucid Green’s role as a key technology provider in the legal cannabis industry.
The company’s core product is LucidID, a digital label that assigns a unique identity to each cannabis item. These labels enable retailers to manage inventory more efficiently, ensure products meet regulatory standards, and foster trust with consumers. Lucid Green now generates around 800,000 LucidIDs every day and has more than 160 million in circulation. This level of usage demonstrates the widespread adoption of the technology across the industry.
Lucid Green’s growth in 2025 has been robust. The company has seen double-digit revenue increases month after month and now holds a leading market share in five major states. Its mobile app, LucidID, has earned high praise from users, with a 4.8-star rating on the iOS App Store. This reflects intense satisfaction among consumers who use the app to learn more about products and earn rewards.
One of Lucid Green’s standout features is Lucid Connect, a service that allows brands to engage directly with consumers. In 2025, the number of brands using Lucid Connect more than doubled. Consumers have responded enthusiastically, claiming over 1.25 million BudPoints and receiving more than 60,000 reward items.
With this new funding, Lucid Green plans to continue expanding its technology and reach. The company’s goal is to make cannabis retail smarter, safer, and more transparent—giving businesses better tools to operate and giving consumers more confidence in the products they buy.
KEY QUOTES:
“Brands and retailers are under pressure to improve profitability. Our platform delivers that. While competitors offer services for free, our partners are consistently saving and making money with our platform. This proven value is accelerating adoption, putting us on track for continued growth in 2026.”
Larry Levy, CEO of Lucid Green
“Lucid Green has helped our operational efficiency from label generation, counting accuracy to retail intake.”
Diana Coats, SVP Operations, Good Day Farm
“Lucid Green has completely streamlined our operations. The serialized LucidIDs prevent errors, ensure compliance, and have saved us considerable time and money.”
Joseph Perzanowski, Director Operations, Goldleaf
“The transparency and ease of use of automatically transferring batch-specific COA information into product QR codes has been a game changer.”
Phil Hon, Vice President, Rove
“By reducing the labor required to receive manifests, Lucid has significantly improved our operational efficiency and helped us lower costs across our retail network.”
Jason Gulley, National Director of Wholesale, Story
