Lucky Energy, one of the fastest-growing energy beverage brands in the United States, announced it has raised $25 million in an oversubscribed Series B funding round led by Paine Schwartz Partners. The round included participation from existing investors and new backers such as North Fifth Services, Sequel, and Joyance Partners.
The investment reflects increasing investor confidence in the clean-energy beverage sector, one of the fastest-growing categories within the $100 billion energy drink market. The new funding will support Lucky Energy’s national growth strategy, including expanding retail distribution, building new regional and national partnerships, enhancing marketing initiatives, and scaling its workforce to meet the rising demand of consumers.
As part of the transaction, Lucky Energy added two Paine Schwartz Partners Operating Directors to its Board of Directors: James Brennan, Founder and CEO of ENlightened Brand Ventures, and Bob DeBorde, Chairman of Suja Life and Promix Nutrition. They join existing board member Dan Ginsberg, former CEO of Red Bull North America, to form a leadership team with extensive experience in growing beverage category leaders.
Founded by Richard Laver with the mission of creating cleaner and healthier energy beverages, Lucky Energy offers a simple five-ingredient formula with no added sugar, calories, or artificial additives. The brand has become a favorite among consumers seeking sustained, natural energy without the crash associated with traditional energy drinks.
The Series B follows the viral success of Lucky Energy’s Black Label line, which sold out exclusively on the company’s website. The company now distributes through more than 15,000 retail locations nationwide and plans to expand into Walmart, Sheetz, and Cumberland Farms stores in December. With sales expected to double year-over-year, Lucky Energy is on track to solidify its position as one of the fastest-growing beverage companies in America.
KEY QUOTES:
“Lucky Energy is redefining what consumers expect from energy drinks. By combining great taste with clean, functional ingredients, the brand is positioned to lead the next wave of growth in the category.”
Bob DeBorde, Chairman of Suja Life and Promix Nutrition
“Every now and again, a brand has an incredible story to tell. We, at Paine Schwartz Partners, think Richard’s and the story behind Lucky is one of the greatest of all time.”
James Brennan, Founder and CEO, ENlightened Brand Ventures
“Lucky Energy was born from two core beliefs: that people deserve a cleaner, simpler energy drink they can feel genuinely good about and that life is too short not to go all in on your biggest dreams. James Brennan launched Suja around the same time I started Kate Farms, and both brands went on to achieve extraordinary success. To now partner with James, along with Bob DeBorde, whose experience as SVP of US Sales & Operations at Coca-Cola and CEO of Suja brings unmatched expertise, is a full-circle moment and an incredible honor. Lucky Energy is one of the fastest-growing beverage brands in America, and we’re just getting started. We’re building a modern energy powerhouse, and our ambition is as bold as the people who drink Lucky.”
Richard Laver, Founder and CEO, Lucky Energy
