LunchTable: Brand Amplification Platform Company Secures $2.4 Million

By Amit Chowdhry • Jul 9, 2024

LunchTable (formerly Inphlu), a leading brand amplification platform, announced it has raised a $2.4 million seed financing round led by JumpStart Ventures, with participation from Cintrifuse Capital, Black Tech Nation Ventures, South Loop Ventures, and angel investors.

With this funding round, the company announced a strategic rebranding and officially changed its name to LunchTable. This reflects the company’s commitment to driving a deeper connection between fans and sports teams, turning passive spectators into passionate social media advocates.

This funding round will expand the sales and marketing team, refine the platform, and build a robust customer support infrastructure. And after successful pilot partnerships with the Cincinnati Reds, FC Cincinnati, the University of Toledo and the University of Cincinnati, LunchTable is poised for growth and preparing for a commercial launch within the next six months.

Through gamification, exclusive content, and two-way interaction, LunchTable provides brands a powerful platform to connect with highly engaged audiences. Some of the benefits include targeted exposure for sponsors, authentic fan advocacy, and data insights.


“LunchTable evokes a sense of community and shared passion. It represents the watercooler conversations and friendly banter around the metaphorical ‘lunch table’ – a space where fans come together to celebrate their love for the game. The new branding embodies our mission: to create a vibrant online space where fans can connect, engage, and become vocal supporters of their favorite teams and brands.”

– Joshua Reid, Founder of LunchTable

“LunchTable offers a win-win-win scenario for sports teams, fans, and commercial brands by extending fan engagement beyond game day. We are excited to partner with Josh and his team to bridge the gap between stadiums and the digital world, creating a more interactive and engaging fan experience.”

– Hardik Desai, Managing Partner at JumpStart Ventures