Luxury Presence: Proptech Company Secures $19.2 Million

By Annie Baker • Aug 27, 2023

Luxury Presence – a leading proptech startup that provides growth marketing solutions to more than 9,000 agents, teams, and brokerages – recently unveiled Presence Copilot, a mobile platform that delivers an AI-powered mobile assistant, smart client collaboration features, and an agent-branded consumer app. Presence Copilot was developed to help real estate professionals work more efficiently, close deals faster, and deliver exceptional client experiences.

Presence Copilot provides agents with branded mobile apps to manage and collaborate with clients in one customized place. And it also delivers an AI-powered mobile assistant that helps agents prepare for meetings, transcribe and summarize voice notes, update client preferences, and instantly access the latest market data from 270+ MLS services.

The idea for Presence Copilot started with industry veteran Dawn McKenna, a top-producing agent who expanded her team from 5 to 20 agents and scaled her operations into six markets with the support of Luxury Presence. Finding an opportunity to translate her wealth of real estate experience into a powerful tool for her team, McKenna started developing a mobile app. The platform – filled with her learnings from leading the #1 team in Illinois and the #4 large team in the U.S. – caught the attention of Luxury Presence, which recognized its potential to advance the industry.

Luxury Presence acquired McKenna’s mobile solution and partnered with her team to evolve it into Presence Copilot. And they have effectively digitized McKenna’s successful strategies, making them accessible to any real estate professional seeking to elevate their business.

Luxury Presence has raised $19.2 million in Series B-1 funding from Bessemer Venture Partners with participation from Switch Ventures and other existing investors.

KEY QUOTES:

“We believe AI is the biggest technology shift since the invention of the internet. It will transform how the real estate industry works, and we’re tapping into it to give agents superpowers. Presence Copilot eliminates mundane daily tasks and gives agents the tools to provide a memorable client experience every time. It delivers AI-driven market insights on-demand, an entirely new way to manage relationships on the go, a collaborative search feature that keeps agents and their clients on the same page, and an agent-branded app that wows clients and builds brand equity.”

— Malte Kramer, Founder and CEO of Luxury Presence

“I started building this app to give my team a competitive advantage. I wanted to empower them with instant access to the tools and information they needed to create the absolute best client experiences. I partnered with Luxury Presence to bring the app to market because I’ve had such an incredible experience working with them to scale my business. I knew that Malte and his team were the only ones who could take the product to an entirely new level and change the game for the entire industry. Whether you’re a single agent or the biggest team in the world, Presence Copilot will give you the confidence and knowledge to do your job better, impress every client, and close more deals.”

— Dawn McKenna, CEO and Founding Principal of The Dawn McKenna Group