Luxury Presence announced it has raised $37 million in new financing to accelerate the rollout of Presence CRM, a product the company describes as the first “AI relationship engine” designed to help real estate agents identify deal opportunities already embedded in their networks.
The financing includes $22 million in Series C equity led by repeat investor Bessemer Venture Partners, with participation from NextEquity, GSBackers, TPC, and Adam and Jade Mills, according to the company. Luxury Presence also said it closed a $15 million debt facility with J.P. Morgan, bringing the total raise to $37 million.
Luxury Presence plans to use the new capital to accelerate the development and launch of Presence CRM, positioning it as a “system of action” rather than a traditional CRM primarily used for organization and data entry. The company said the platform unifies an agent’s contacts, social media followers, communication history, website activity, and data from other CRMs with third-party information to enrich profiles in real time.
Luxury Presence said the system can update property records, track life events such as job changes, and model net worth shifts to predict which contacts are most likely to enter the market before taking “visible action.” It also said its proprietary Presence AI identifies timely outreach moments and drafts suggested texts, emails, and call prompts intended to match an agent’s personal brand.
The company framed the product as particularly relevant for luxury and high-performing agents, where long-term relationship management and consistent, brand-aligned touchpoints can drive repeat and referral business. Agents using the platform receive a daily feed highlighting priority contacts, the rationale for outreach, and recommended subsequent actions, the company said.
Luxury Presence also pointed to scale metrics that it says underpin its predictive models, including nearly 700 million annual interactions and more than 15 billion data points captured across its platform. The company cited industry context, including $1.5 trillion in annual U.S. real estate transactions and more than 4 million licensed professionals.
The company said it has grown rapidly since a Series B-1 raise in 2023, reporting more than 110% ARR growth and the release of multiple AI features aimed at agent performance. Luxury Presence said agents on its platform grow six times faster and close nearly three times as much transaction volume as other agents in the same markets.
Luxury Presence said it serves more than 17,000 real estate businesses and generates more than $85 million in annual recurring revenue, with $450 billion in annual transaction volume across more than 400,000 listings. Presence CRM will be included with all Presence Platform plans and is expected to begin rolling out in February 2026, the company said.
KEY QUOTES
“High-performing agents have years of business buried in their existing contacts and digital rolodexes. Presence CRM brings those opportunities to the surface and shows every agent exactly what to do next. Traditional CRMs need to be fed. This is the first system that feeds the agent.”
Malte Kramer, Founder & CEO, Luxury Presence
“We’ve seen Luxury Presence evolve from a trusted tech provider to the category-defining growth platform for real estate agents. By unifying proprietary data with AI designed for the nuances of real estate, they’re giving agents a compounding advantage and turning existing relationships into their most powerful growth engine. With Presence CRM, Luxury Presence’s vision has the potential to transform one of the world’s largest and oldest industries.”
Byron Deeter, Partner, Bessemer Venture Partners
