Machine Investment Group and Lionshead Capital Partners announced they have acquired the Atlanta Airport Marriott, a 641-room full-service hotel located adjacent to Hartsfield-Jackson Atlanta International Airport. White Label Asset Management will serve as asset manager for the property.
The 16-story hotel sits on a 16-acre parcel and includes 641 guest rooms and suites, 30,178 square feet of dedicated indoor meeting space, a 9,928-square-foot ballroom, multiple food and beverage outlets, an indoor/outdoor pool complex, a large fitness center, and six pickleball courts.
The property is one of the largest hotels serving Atlanta’s airport market based on room count and meeting/event space. And the hotel is located about five minutes from Hartsfield-Jackson Atlanta International Airport, the world’s busiest airport and a major regional economic driver.
The acquisition comes as Hartsfield-Jackson Atlanta International Airport continues an $11.5 billion expansion program.
Machine and Lionshead plan to implement a comprehensive capital improvement program to enhance the hotel and strengthen its competitive position. The planned renovation will cover nearly every major component of the property, including the exterior façade and arrival experience, guestrooms, meeting and event facilities, food and beverage outlets, and technology infrastructure.
The guestrooms were last renovated in 2017 and remain in a strong competitive condition. But the planned improvements are intended to elevate the overall guest experience and further strengthen the property’s position within the Atlanta airport hospitality market.
The sale was arranged by William Hodges and Michael Tormey of Hodges Ward Elliott.
The acquisition reflects Machine and Lionshead’s strategy of investing in institutional-quality assets where operational enhancements and strategic capital improvements can unlock long-term value while benefiting from favorable market fundamentals.
KEY QUOTES:
“Our firm is excited about this acquisition as it aligns well with our opportunistic investment strategy: a strategically located institutional asset with strong cash flow that we were able to acquire at a heavily reset basis. We now have the opportunity to execute a value-add business plan centered on enhancing the hotel’s physical quality, elevating the guest experience, and further strengthening the operational platform.”
Eric Rosenthal, Co-Founder and Managing Partner of Machine Investment Group
“The Atlanta Airport Marriott is the premier group and meeting destination in the country’s busiest airport market, with a scale of event space that is very hard to replicate. Our plan centers on a significant renovation of the meeting and event space paired with hands-on asset management to realize the property’s full potential.”
Jonathon Vopinek, Co-Founder of Lionshead Capital Partners and CEO of White Label Asset Management
