Made Card, a New York City fintech company focused on simplifying homeowners’ financial responsibilities, has launched the Made Essential Visa Signature Preferred Card and closed more than $8 million in seed funding. The company also revealed a strategic nationwide distribution partnership with Fairway Home Mortgage, one of the largest retail mortgage originators in the United States.
The funding round includes backing from Jump Capital, Village Global, Recharge Capital, Soma Capital, and several seasoned leaders from the credit card and mortgage sectors. The company aims to redefine how homeowners engage with significant recurring expenses by offering rewards on mortgage payments, home improvement, home maintenance, gas, groceries, utilities, and home furnishings. Cardholders also receive benefits such as extended warranties, price protection on qualified purchases, premium purchase safeguards, and access to twice-annual preventative maintenance visits from certified HVAC technicians. The card carries no annual fee.
Made Card is broadening its platform beyond financial services by integrating AI-driven home journal tools and a concierge chatbot within its mobile app. These upgrades are designed to help homeowners organize information, monitor essential tasks, and manage home-related responsibilities more efficiently.
A key part of the company’s launch is its partnership with Fairway Home Mortgage. Starting this month, select Fairway loan officers and branches will introduce borrowers to a Fairway-exclusive Made Essential Visa Card that allows customers to earn rewards for making on-time mortgage payments. These points can later be applied toward reduced closing costs on future refinances or purchases through Fairway. A broader national distribution rollout is expected in January 2026. For homeowners facing elevated mortgage rates, the rewards system offers a path to lower future transaction costs, potentially making refinancing more accessible.
Made Card’s reward structure includes accelerators in spending categories where homeowners spend the most and offers both traditional redemption options, such as cash back and gift cards, as well as more novel benefits, including reduced credit card APRs. The company positions these novel features as a way for households to manage monthly expenses better and improve long-term financial well-being.
Applications for the Made Essential Visa Signature Preferred Card are now open, and homeowners seeking new ways to maximize home-related expenses can enroll at madecard.com. Made Card describes its broader mission as transforming essential homeownership expenses into financial opportunities while supporting consumers from move-in to long-term ownership.
KEY QUOTES
“Mortgages and credit cards are the two most important financial products most consumers will ever use—but they’ve never worked together. Traditional rewards cards have long focused on travel and luxury perks, but for most households, those rewards feel out of reach or irrelevant.”
Ashin Shah, CEO and Co-Founder, Made Card
“Made Card takes a different approach—transforming everyday home expenses like mortgages and home improvement into meaningful financial relief and using the credit card as the foundation for a smarter platform to manage spending, saving, and running a home.”
Christophe Van, President and Co-Founder, Made Card
“We’ve been incredibly impressed by the Made Card team from day one. The team demonstrates a world-class combination of entrepreneurial focus with a true mastery of financial engineering, capital markets operations, and payments optimization that is rare even among industry veterans. We’re excited to co-lead this round, and, as a multi-stage investor, we look forward to being long-term partners with Made Card. This is just the beginning.”
Tarun Gupta, Partner, Jump Capital
“Fairway and Made Card share a commitment of serving our customers and making homeownership more affordable. By offering rewards tied to on-time mortgage payments and home expenses, we will provide our customers with the benefit of reducing costs on future refinance or purchase mortgages.”
Mike Blake, President Capital Markets, Fairway Home Mortgage
“With more than 15 years of experience as an investor and operator in the mortgage and credit card markets, I always thought that creating a holistic homeownership experience is the single greatest opportunity for the mortgage industry. Fairway Home Mortgage is in the unique position to embed Made Card into their offerings and offer real, tangible homeownership benefits to customers that then ultimately boost both growth and retention. It’s a win-win-win for everyone.”
Alex Song, Co-Founder and Board Member, Made Card
