Malar Group, an investment firm founded and led by Sayan Navaratnam, has closed the Friends and Family round of Attaboy Labs, the wellness brand behind clinically-dosed daily supplement Every Damn Day. The investment combines capital with a long-term strategic partnership focused on scaling Attaboy into a global consumer brand, with Canadian market entry as the immediate next step followed by broader international expansion.
Founded by Nick Lawhon, Attaboy Labs has built a differentiated position in the wellness supplement category by leading with formulation rather than marketing. Every Damn Day combines creatine, electrolytes, and cognitive-support ingredients at clinical doses, with no proprietary blends and no caffeine, in a single daily serving. The product is third-party tested and fully transparent in its labeling. Proceeds will support product roadmap expansion and customer acquisition alongside the Canadian market entry.
Malar will support Attaboy’s next phase through product development, international expansion, and access to the firm’s broader portfolio and partner network. The investment continues Malar’s focus on backing founder-led brands building category-defining positions in their respective markets.
KEY QUOTES:
“The Malar Group isn’t just closing our Friends & Family round — they’re joining us as a strategic partner as we build Attaboy into a global supplement brand. Their commitment reflects shared conviction that clinically-dosed, transparent wellness products deserve a much bigger stage. We’re funded, we’re focused, and we’re ready to scale.”
Nick Lawhon, Founder and CEO, Attaboy Labs
“Most of what we see in the wellness space is marketing in search of a product. Attaboy is the opposite. Clinically-dosed formulations, full ingredient transparency, and a loyal base of customers who actually use the product every day — that’s a real business. Nick has built something with genuine conviction behind it, and our job is to help him take it global, starting here at home in Canada.”
Sayan Navaratnam, Founder and CEO, Malar Group
