Mama Coco is a Los Angeles-based company that designs and sells fastener-free, everyday baby essentials—including swaddle cocoons and bodysuits—aimed at providing comfortable, fuss-free dressing for infants. Pulse 2.0 interviewed Mama Coco founder Megan Skeath to learn more.
Megan Skeath’s Background
Could you tell me more about your background as the founder of Mama Coco? Skeath said:
“I come from a consumer and marketing background, and my journey into babywear really started when I became a mom. My firstborn spent time in the NICU, and that experience shaped everything: my perspective, my priorities, and eventually, the foundation for Mama Coco. I wasn’t originally planning to start a babywear brand. Still, I kept running into the same pain points over and over again when dressing my baby, especially during those high-stress, middle-of-the-night moments. I knew there had to be a better way.”
Formation Of The Company
How did Mama Coco first come together, and what inspired you to build a NICU-friendly babywear brand? Skeath shared:
“It started off necessity. After my son’s NICU stay, I became really aware of how little design consideration was given to those early, delicate moments, whether it’s needing quick, quiet access for midnight changes or avoiding metal snaps and zippers that don’t work for sensitive skin or medical settings. I wanted to create something that made life easier for both babies and parents, especially during those fragile early days.”
Meaningful Moment
What has been your most meaningful moment since starting Mama Coco? Skeath reflected:
“It’s so hard to choose! There have been so many meaningful moments, from the first out-of-state order to receiving the patent for the Cocoon Swaddle, to the first truly heart-melting customer review. But a moment that stays with me most is when a parent reached out to share that our swaddle helped their newborn sleep for five hours for the first time, and how thankful they were. That was when I realised Mama Coco had grown into something bigger than my own experience—it was becoming a source of real support for other families.”
Core Products
What are Mama Coco’s core products, and what makes each one different from other babywear options? Skeath explained:
“Our two hero products are the Cocoon Swaddle and the Winged Bodysuit. The Cocoon Swaddle is our bestseller and truly at the heart of what we do. It’s sleek, snug, and simple — no noisy Velcro, tricky snaps, or extra bulk. Just a beautifully minimal and intuitive design. The Winged Bodysuit was born out of those middle-of-the-night moments every parent knows so well. It features our fastener-free wrap style with no snaps, zippers or magnets, so diaper changes are quick and calm even at 3 am. It’s ideal for skin-to-skin bonding in those first precious days and also metal-free, which makes it wonderful for NICU settings. We also offer matching accessories like footie pants, beanies and bows, and even curated bundle sets that make thoughtful, ready-to-gift options for a baby registry.”
Recent Challenges
Have you faced any recent challenges in the baby/new-parent product space, and how did you navigate them? Skeath acknowledged:
“One of the challenges is definitely saturation. There are a lot of baby brands out there, but many are designed more for aesthetics than function. I’ve tried to stay focused on building something parents actually need, something that respects and is additive to their real-life experience, especially in those early months.”
Evolution Of The Company
How has your product design or technology evolved since launching the Cocoon Swaddle and Winged Bodysuit? Skeath noted:
“Our collection has evolved in really intentional ways since launching. In the early days, the focus was on solving the core frustrations I felt as a new mom: confusing closures, uncomfortable fabrics, and designs that didn’t support real-life parenting. As we grew, we started gathering feedback from thousands of families, and that input has shaped every iteration since, big and small.”
“We’ve refined the fit for optimal movement, expanded our fabric offering, as well as our style, while keeping our signature stretchy softness. Overall, the evolution has been about staying rooted in simplicity while continuously elevating comfort, ease, and practicality for both babies and parents.”
Milestones
What milestones or wins have been most significant for Mama Coco so far? Skeath cited:
“Receiving the patent for the Cocoon Swaddle was a huge moment—it validated years of design work and ideation. Forming hospital partnerships has been another major win, because it means our products are supporting families right at the start of their journey. Together, these moments remind me that I’m building something that’s impactful.”
Customer Stories
Are there any customer stories that capture what Mama Coco is all about? Skeath highlighted:
“Absolutely. We’ve received incredibly heartfelt reviews from doulas, midwives, and NICU nurses sharing how our essentials help make those early days gentler and less stressful for both babies and parents in their care.”
“We also hear from parents with disabilities sharing that our snap-free, zipper-free onesies help make dressing the baby calmer and far more accessible. These messages always stop me in my tracks, because they are the heart of what Mama Coco is all about: thoughtful design that makes life just a little bit easier when it matters most.”
Details About Growth
Are you open to sharing any details about sales growth, demand, or other business metrics? Skeath revealed:
“Yes, I can say that our growth has been climbing exponentially year over year, and I’m deeply grateful for it. The demand has been both exciting and challenging; as a small, bootstrapped business, keeping up can be difficult, and styles sometimes sell out faster than I can restock. I know that can be frustrating for customers, and I truly appreciate their patience and support.”
“Every new milestone reinforces why I started Mama Coco in the first place and motivates me to keep expanding, improving, and reaching even more moms who deserve products that make those early days a little easier.”
Differentiation From The Competition
What sets Mama Coco apart from other babywear brands, especially in the newborn and NICU-friendly space? Skeath affirmed:
“Every design choice comes from lived experience. We’re not just making cute babywear (although they are adorably cute!), we’re solving real problems. Everything is soft, stretches to form, NICU-considerate, and intuitive for tired parents who just need one thing to be a little bit easier.”
Future Goals
What goals or next steps are you focusing on for the future of the brand? Skeath emphasized:
“Looking ahead, my goals are centered around thoughtful expansion and consistency. I’m focused on growing our premium organic cotton collection. At the same time, one of my biggest priorities is maintaining a steady stock so I can better meet demand, something that has become increasingly important as the brand continues to grow.”
“In short, the next chapter for Mama Coco is about scaling with intention: expanding what parents already love while ensuring they can access it when they need it.”
Additional Thoughts
Is there anything else you’d like to highlight about the products, your journey, or the mission behind Mama Coco? Skeath concluded:
“Just that this brand was built from one of the hardest and most cherished experiences of my life, and every detail is rooted in care. If it makes one parent’s night a little smoother, or one NICU moment a little gentler, that’s the whole mission.”
