Market Defense, a marketplace and digital marketing services company, has expanded its capabilities through the acquisition of Knoza by its parent company D2E Labs. The transaction adds a performance-driven marketplace agency specializing in on- and off-Amazon growth strategies for emerging brands, combining Knoza’s agile, early-stage approach with Market Defense’s broader platform reach and technology infrastructure.
The addition of Knoza enables Market Defense to offer clients full-funnel customer acquisition through off-Amazon performance marketing across Meta and Google, alongside a seamlessly connected digital commerce platform spanning Amazon, TikTok, Target, Ulta, and Walmart. The combined offering is designed to serve brands across all growth stages, from early-stage emerging companies to globally scaling enterprises, with advanced AI-powered tools and actionable insights.
D2E Labs is a commerce-focused group building and scaling companies that power growth for brands across digital ecosystems.
KEY QUOTES:
“This acquisition reflects our clear ambition to connect every aspect of our clients’ marketplace operations while delivering truly integrated, high-impact marketing solutions. Knoza brings a complementary approach and deep expertise that strengthens our ability to support brands from early-stage growth through to global scale. By combining Knoza’s agility and performance-driven mindset with Market Defense’s technology, platform reach, and strategic depth, we are creating a more powerful, end-to-end solution for our clients.”
Karan Raturi, Chief Operating Officer, Market Defense
