MarketFully has acquired Social Element, a global social media agency known for its expertise in social strategy, community engagement, influencer management, and social-first creative. The deal advances MarketFully’s effort to build an expanded AI-powered InContent Marketing platform that spans multilingual web content, branded community engagement, and global social media activation. Terms of the transaction were not disclosed.
The acquisition allows MarketFully to integrate Social Element’s longstanding social media capabilities into its fast-evolving suite of multilingual marketing solutions. MarketFully, which has combined MotionPoint’s web localization offering with additional investments in multilingual content and AI-driven content creation through Key Content and MarketFully.AI, now aims to offer a deeper end-to-end content ecosystem that enhances global discoverability and strengthens brand communities across platforms.
Following the acquisition, Social Element’s leadership team will remain in place as the company expands its international offerings under the MarketFully umbrella. Founder Tamara Littleton will continue as an advisor, Ashley Cooksley will serve as CEO, Linn Frost will assume the role of Chief Growth and Innovation Officer, and Wendy Christie will continue as Chief People Officer. Social Element customers will now also have access to the MF.AI platform to drive greater efficiencies across multilingual campaigns.
The acquisition marks the latest move in MarketFully’s long-term strategy to unite complementary capabilities to meet growing global demand for culturally relevant, AI-enhanced content. MarketFully’s backer, Lightview Capital, highlighted the alignment between the company’s approach and the needs of brands operating across countries and cultures. With both organizations focused on building global brand relevance, the combined capabilities position MarketFully to accelerate its growth in the expanding AI-driven content landscape.
KEY QUOTES:
“Social Element fits into the MarketFully platform and its suite of offerings seamlessly, both in terms of extending multilingual content strategies to social channels but also toward utilizing AI to create better marketing outcomes for global social media. And now, thanks to this acquisition, we’re able to offer global social media services that not only assist with improved global discoverability of online content but also strengthens brands’ global social communities.”
Evan Kramer, CEO of MarketFully
“MarketFully has become a category leader when it comes to delivering culturally relevant marketing content on behalf of brands across the world. Their passion for creating innovative technologies to deliver effective multilingual content marketing strategies, as well as their ability to leverage Tier 1 customer relationships, aligns perfectly with Lightview’s goal toward building the market leader for organizations with multinational customers.”
Rich Erickson, Co-Founder and Managing Director of Lightview Capital
“Social Element started off as an idea, backed by intention and ambition, to help brands authentically create and nurture communities across a budding social space. And now, more than two decades later, the agency I am so proud to have founded is helping global brands engage with millions of consumers across multiple social platforms. MarketFully shares in that very same mission, which is why I could not be more excited for us to join their fold.”
Tamara Littleton, Founder of Social Element
