MarketFully has acquired Social Element, a global social media agency, to expand its multilingual content marketing capabilities across social platforms and branded communities. The deal advances MarketFully’s strategy to scale its AI-powered InContent Marketing offering beyond multilingual web content and into social engagement, fan communities, and global discoverability.
The acquisition positions MarketFully to offer integrated multilingual content solutions across both web and social environments, supported by the company’s continued investment in AI-driven transcreation via MarketFully.AI. Existing Social Element clients will also gain access to the MF.AI platform to improve content efficiency and global scale.
The transaction follows MarketFully’s year-long effort to unify capabilities across its portfolio, including MotionPoint’s web localization platform and Key Content’s multilingual content services. By adding Social Element, the company aims to lead the market in delivering culturally relevant digital content that resonates across geographies and communities.
Social Element, which delivers social strategy, creative, influencer management, fan engagement, and brand safety services, will maintain its leadership structure. Founder Tamara Littleton will remain an advisor, while Ashley Cooksley will continue as CEO. Linn Frost will serve as Chief Growth & Innovation Officer, and Wendy Christie as Chief People Officer.
Terms of the transaction were not disclosed.
KEY QUOTES:
“Social Element fits into the MarketFully platform and its suite of offerings seamlessly, both in extending multilingual content strategies to social channels and in using AI to create better marketing outcomes for global social media. Thanks to this acquisition, we can now offer global social media services that improve content discoverability while strengthening brands’ social communities.”
Evan Kramer, CEO of MarketFully
“MarketFully has become a category leader in delivering culturally relevant marketing content for global brands. Their passion for innovative technologies and their ability to leverage Tier 1 customer relationships align perfectly with our goal to build the market leader for organizations with multinational customers.”
Rich Erickson, Co-Founder and Managing Director of Lightview Capital
“Social Element started as an idea to help brands authentically build and nurture communities across a budding social space. More than two decades later, we help global brands engage millions of consumers across multiple platforms. MarketFully shares that mission, and I could not be more excited for us to join their fold.”
Tamara Littleton, Founder of Social Element
